Focused Marketing is an independent agency based in South Brisbane. We provide a full suite of services, including workshops, strategy, design, digital and content. We’re also experts at tender submissions, having won more than three billion dollars of business for our clients over the past 10 years.
As a boutique provider, we are able to offer all the benefits you expect from the big end of town, but without the high prices and without the inflated egos.
We’re not into clever jargon. We’re not into chest beating. And we’re not into churning out the same tired ideas time after time.
Instead, we work with businesses of all shapes and sizes to create powerful brands, campaigns and submissions, based on what’s right for them.
When you get the tender right it’s a really big deal.
A successful tender could change the fortunes of your business forever. It means guaranteed revenue, increased credibility and a world of possibilities when it comes to growth.
But to be successful you have to get it right.
Your fact checking and proof reading must be meticulous. Your solutions must be inspired. And your presentation must be exceptional.
Our CEO, Kerri Eckart, is one of the most respected bid managers in Australia, having helped businesses win contracts worth billions of dollars.
Together with a team of skilled pitch specialists, she creates compelling submission documents that capture the very essence of a business and ensure they stand head and shoulders above the rest.
We create designs that eat your competition for breakfast.
Whether we’re designing a logo, business card, website or style guide, our aim is always the same – engage customers with the compelling story of your brand and do it in the blink of an eye.
Once we’re under their skin, we inspire action and make the next step on the buyer journey as obvious and natural as taking a cool shower on a hot day.
Underpinning this approach is a dedication to delivering brand consistency, with powerful designs that are based on customer insights and analysis, not just guess work.
Words are what we write.
Relationships are what we’re building.
To sell an idea, a product or service, you have to tell a story.
To be effective, the words in your story must be engaging, informative and in a loving relationship with Google’s search engines.
But to engage a customer and drive them to take the right action, you first have to understand who they are and what makes them tick.
Rather than attacking them with a list of product features, you need to identify their pain points and show how you can solve their problems.
And in a way that no one else can.
Our copywriters are expert storytellers. They know how to write the words that turn a good idea into great content.
With a focus on user experience, we deliver powerful communications that connect you emotionally with your clients so they keep coming back time after time.