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Keep your site running smoothly

Managing a WordPress website involves more than just creating content and attracting visitors. Regular WordPress website maintenance is crucial to ensure your site’s longevity and optimal performance. Just like any digital asset, your WordPress site requires ongoing care to stay secure, functional, and up-to-date. This guide will explore why website maintenance is essential and the best practices to follow for maintaining your WordPress site.

What is website maintenance and why is it important?

Security

Protect your site: Regular updates to themes, plugins, and the WordPress core help address vulnerabilities, reducing the risk of exploitation by hackers. This protects sensitive data and preserves your site’s reputation.

Performance

Optimise user experience: Ongoing maintenance tasks such as optimising images, improving responsiveness, and monitoring errors enhance user experience. This reduces bounce rates and boosts search engine rankings.

Reliability

Ensure functionality: Monitoring and fixing errors, broken links, and other issues ensures your site remains reliable and functional for visitors. This builds trust and credibility with your audience.

Cost-effectiveness

Prevent major issues: Regular upkeep prevents major problems that could result in costly downtime, data loss, or the need for a complete website rebuild. It minimises the risk of disruptions and avoids emergency fixes.

Visibility

Boost SEO: Regular maintenance supports effective SEO practices, enhancing your website’s visibility in search engine results pages (SERPs). This drives organic traffic and attracts more visitors to your site.

The XM Customer Experience (CX) Trends Report 2023 found that 88% of users are less likely to return to a website after a bad experience.

11 best practice tips for WordPress website maintenance

  1. Visit your website to ensure positive user experience: Seems obvious, but by regularly visiting your website’s front end and clicking through the site, you can quickly pick up on any potential issues. Do this on multiple devices and browsers.
  2. Complete regular backups: Schedule automatic backups of your website’s files and database to ensure recovery. Store these backups in multiple locations (e.g., cloud storage and local drives) to ensure you can restore your site if needed.
  3. Update everything: Keep your WordPress core, themes, and plugins up to date. This is crucial for security and functionality. Set a regular schedule to check for and apply updates.
  4. Monitor performance: Use tools like Google PageSpeed Insights to monitor your site’s performance. Regularly review your site’s speed and responsiveness and take steps to improve any issues.
  5. Check for broken links: Broken links can frustrate users and harm your SEO. Use tools like Dr Link Check to identify and fix broken links on your site.
  6. Undertake security scans to detect threats: Install security plugins to perform regular scans and monitor your site for potential threats. These tools can help detect and fix vulnerabilities before they become serious issues.
  7. Review user accounts: Regularly review and manage access for user accounts on your site. Remove any inactive or suspicious accounts to maintain security. And change your passwords often.
  8. Check for 404 Errors to improve navigation: Use tools like Google Search Console to identify and fix 404 errors. This improves user experience and prevents loss of traffic.
  9. Test functionality: Periodically test forms, checkout processes, and other interactive features to ensure they are working correctly. This is especially important after updates or changes to your site.
  10. Audit content: Regularly review your content for accuracy, relevance, and SEO optimisation. Update or remove outdated content to keep your site fresh and engaging.
  11. Check your domain name and hosting: Make sure you log into your domain name registrar and hosting provider to ensure all your account information, plan renewal dates and payment details are up to date.

By implementing regular maintenance routines, you can enhance your site’s security, performance, and user experience, ultimately driving more traffic and achieving your business objectives. Remember, a well-maintained website not only benefits you but also provides a reliable and enjoyable experience for your visitors.


Looking for more information and assistance with your website maintenance? Contact us today and our team will be happy to Make It Happen!