Birthdays and brand ownership

This month we gave our vocal chords a work-out as we serenaded ourselves with the world’s most famous song, “Happy Birthday” as we rung in our 14th year. Little did we realise, we narrowly skipped a hefty royalty fee! Unbeknownst to many, the “Happy Birthday” song is...

The New Normal

‘The New Normal’, ‘These Unprecedented Times’, ‘Pandemic’; you know the ones. It’s those same few phrases that manage to pop up in every single conversation, completely taking over the global discourse. If I hear any of them one more time, I might just launch a...

Building your online community

Being heavily involved in marketing and social media, there is one sentence I hear more than any other – “how do I build my following?” Now, while I encourage people NOT to focus on the numbers, we do need to acknowledge the truth. The higher your following, the more...

Bounce rate – what does it mean for your business?

There are plenty of terms ‘bouncing’ around that may not make sense or resonate with you, but bounce rate is one you should pay attention to. What does it mean? Bounce rate is a measure of how many people visit your website and don’t interact with any aspect of the...

Battle of ‘the burnout’

Do your symptoms include stress, fatigue, distractedness, lack of motivation and energy? Before you begin down the dangerous path of Dr Google, I encourage you to read a little further as you may simply be battling the common syndrome known as ‘burnout’. In a time...