2020/21 Federal Budget – business winners

Overnight, the Australian Government delivered what has been deemed the ‘coronavirus budget’, the plan to salvage our economy from the trauma that was 2020. With a strong emphasis on job creation, it was unsurprising to see that small businesses were amongst the...

Birthdays and brand ownership

This month we gave our vocal cords a work-out as we serenaded ourselves with the world’s most famous song, “Happy Birthday” as we rung in our 14th year. Little did we realise, we narrowly skipped a hefty royalty fee! Unbeknownst to many, the “Happy Birthday” song is...

Where have all the words gone?

Is it just me or does it feel like words are disappearing from the web and our lives? Not only are we favouring social media that’s heavy on visuals, like Instagram and Pinterest, even social media apps like Twitter ­– that are all about words ­– are limited to 280...

Tips on writing website copy

As a journalist who has written for both print publications and online content, I’ve found the difference between print and web content is actually the reader. You see a print reader is generally relaxed, sitting in a comfy chair with some spare time and less fatigued...

Don’t stop the comms – just make them relevant

While the world is changing and the way we do business most certainly will change for the next few months at least, it’s important for businesses to keep the communication lines open. And keep their marketing going. The only difference is make sure its relevant,...

Top 8 tips for developing your marketing plan

We are often asked if there is a standard template to develop a marketing plan or what is the best template to use. When it comes to developing a marketing plan, substance over form is our advice. So, before you head off to Google to find your favourite format, here...