What happens in a brand discovery workshop?

Ever wondered what happens in a brand discovery workshop? Will they make me sit on beanbags? Is it a collaboration of minds along with fun, creativity and discovery? What will I learn? If we start with the definition, “the brand discovery workshop is a meeting with...

Are business cards extinct?

Business cards have always been a given. Not only as a standard part of a business’s brand collateral but a vital networking tool. Now we’re wondering: are printed business cards becoming obsolete? Even our wallets are becoming digitised, and we...

Planning your marketing for 2022

Don’t fall into the trap of following marketing tactics without a clear plan this year. While we are still living in a rapidly changing world, a robust strategy to underpin your marketing efforts will allow you to make the best decisions with your available resources...

The impact of facility branding

Here at FM we have just finished two facility branding projects. Over the years I have worked on a number of large-scale building and interior branding projects so I thought I would take the time to reflect on why it is a project worth doing. What is facility...

Is it time to rebrand?

Rebranding can be great for your company in a number of ways, and you can reap great benefits from this creative and exciting process. A well-executed rebrand can have a long-term positive impact and invigorate your company’s success. But it doesn’t come...