Where have all the words gone?

Is it just me or does it feel like words are disappearing from the web and our lives? Not only are we favouring social media that’s heavy on visuals, like Instagram and Pinterest, even social media apps like Twitter ­– that are all about words ­– are limited to 280...

Tips on writing website copy

As a journalist who has written for both print publications and online content, I’ve found the difference between print and web content is actually the reader. You see a print reader is generally relaxed, sitting in a comfy chair with some spare time and less fatigued...

Setting up Teams Live for webinars

2020 has been quite a year for me. We moved back to Australia from the UK at the end of 2019, so 2020 was about settling the children in to school and then looking for work. I started work with Focused Marketing at the beginning of March. By the end of March we were...

Building your online community

Being heavily involved in marketing and social media, there is one sentence I hear more than any other – “how do I build my following?” Now, while I encourage people NOT to focus on the numbers, we do need to acknowledge the truth. The higher your following, the more...

How to tell if your website needs a revamp?

We’ve all experienced that frustrating feeling of landing on a website and not being able to find the information we’re looking for. Maybe the links are broken, the content is arranged in such a way it’s impossible to find things, things are slow to load or maybe the...

Bounce rate – what does it mean for your business?

There are plenty of terms ‘bouncing’ around that may not make sense or resonate with you, but bounce rate is one you should pay attention to. What does it mean? Bounce rate is a measure of how many people visit your website and don’t interact with any aspect of the...