Boosting your online presence on LinkedIn

There is no doubt that LinkedIn is a powerful platform. There are now over 55 million companies on LinkedIn and 15 million open job listings. LinkedIn boasts 774 million individuals on the platform as well. Whether you’re job hunting or looking to network and expand...

3 things you may not know about LinkedIn

Your LinkedIn profile is your very own brand story. It promotes your skills, areas of expertise and experience to your connections and potential new connections. Just as you would update your company website on a regular basis, reviewing, adding or posting to your...

Where have all the words gone?

Is it just me or does it feel like words are disappearing from the web and our lives? Not only are we favouring social media that’s heavy on visuals, like Instagram and Pinterest, even social media apps like Twitter ­– that are all about words ­– are limited to 280...

Tips on writing website copy

As a journalist who has written for both print publications and online content, I’ve found the difference between print and web content is actually the reader. You see a print reader is generally relaxed, sitting in a comfy chair with some spare time and less fatigued...

Setting up Teams Live for webinars

2020 has been quite a year for me. We moved back to Australia from the UK at the end of 2019, so 2020 was about settling the children in to school and then looking for work. I started work with Focused Marketing at the beginning of March. By the end of March we were...

Building your online community

Being heavily involved in marketing and social media, there is one sentence I hear more than any other – “how do I build my following?” Now, while I encourage people NOT to focus on the numbers, we do need to acknowledge the truth. The higher your following, the more...