Boosting your online presence on LinkedIn

There is no doubt that LinkedIn is a powerful platform. There are now over 55 million companies on LinkedIn and 15 million open job listings. LinkedIn boasts 774 million individuals on the platform as well. Whether you’re job hunting or looking to network and expand...

3 things you may not know about LinkedIn

Your LinkedIn profile is your very own brand story. It promotes your skills, areas of expertise and experience to your connections and potential new connections. Just as you would update your company website on a regular basis, reviewing, adding or posting to your...

Creativity counts

It’s difficult to get by or get noticed in business these days without creative marketing. In our everyday lives we’re barraged with marketing, and we encounter a huge number of brands on a daily basis – both consciously and subconsciously. When...

Brand image – why it matters more than you think

Brand image and brand identity are not one and the same thing. Brand image is the opinion consumers form about a brand and how it is perceived, it is more than the logo that identifies your business, product, or service. Us Australians might call it the “vibe” of it....

B2B positioning strategy – and why you need it

For our first blog of the year let us think about marketing foundations and talk positioning. Positioning clarifies your message so that prospective customers understand you. It enables you to really think about your brand’s value and how you communicate your value to...