by Tracy | Apr 28, 2022 | Content, Design, Strategy
Ever wondered what happens in a brand discovery workshop? Will they make me sit on beanbags? Is it a collaboration of minds along with fun, creativity and discovery? What will I learn? If we start with the definition, “the brand discovery workshop is a meeting with...
by Bronnie | Mar 31, 2022 | Content, Strategy, Tenders
Over the last few months, we’ve been sharing tips on how to create your best RFP response. Putting a proposal together is an essential step to winning work. It is a time-consuming and all-encompassing activity. You’re working against the clock, it’s competitive and...
by Bronnie | Jan 20, 2022 | Content, Design, Digital, Strategy, Tenders
Don’t fall into the trap of following marketing tactics without a clear plan this year. While we are still living in a rapidly changing world, a robust strategy to underpin your marketing efforts will allow you to make the best decisions with your available resources...
by Caitlin | Dec 10, 2021 | Design, Strategy
Here at FM we have just finished two facility branding projects. Over the years I have worked on a number of large-scale building and interior branding projects so I thought I would take the time to reflect on why it is a project worth doing. What is facility...
by Caitlin | Nov 1, 2021 | Content, Design, Strategy
Rebranding can be great for your company in a number of ways, and you can reap great benefits from this creative and exciting process. A well-executed rebrand can have a long-term positive impact and invigorate your company’s success. But it doesn’t come...
by Bronnie | Sep 29, 2021 | Content, Strategy
Brands are attempting to appeal to ad-averse consumers by ditching their branding. Corporations are setting out to test what they need to lose in order to gain favour from the largest growing market share, Gen Z. This demonstrates an increasing shift from promotional...
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