Creativity counts

It’s difficult to get by or get noticed in business these days without creative marketing. In our everyday lives we’re barraged with marketing, and we encounter a huge number of brands on a daily basis – both consciously and subconsciously. When...

Brand image – why it matters more than you think

Brand image and brand identity are not one and the same thing. Brand image is the opinion consumers form about a brand and how it is perceived, it is more than the logo that identifies your business, product, or service. Us Australians might call it the “vibe” of it....

B2B positioning strategy – and why you need it

For our first blog of the year let us think about marketing foundations and talk positioning. Positioning clarifies your message so that prospective customers understand you. It enables you to really think about your brand’s value and how you communicate your value to...

12 days of Christmas to set you up for success in 2021

Feel like you’ve been in fight or flight mode all year? We get it!  The good news is it’s not too late for you to end the year on a positive career/business note. Follow our 12 Days of Christmas Calendar to set you up for success in 2021!   1. The...

Birthdays and brand ownership

This month we gave our vocal cords a work-out as we serenaded ourselves with the world’s most famous song, “Happy Birthday”, as we rung in our 14th year. Little did we realise, we narrowly skipped a hefty royalty fee! Unbeknownst to many, the “Happy Birthday” song is...

The New Normal

‘The New Normal’, ‘These Unprecedented Times’, ‘Pandemic’; you know the ones. It’s those same few phrases that manage to pop up in every single conversation, completely taking over the global discourse. If I hear any of them one more time, I might just launch a...