by Bronnie | Sep 29, 2021 | Content, Strategy
Brands are attempting to appeal to ad-averse consumers by ditching their branding. Corporations are setting out to test what they need to lose in order to gain favour from the largest growing market share, Gen Z. This demonstrates an increasing shift from promotional...
by Tracy | Sep 21, 2021 | Content, Digital, Strategy
There is no doubt that LinkedIn is a powerful platform. There are now over 55 million companies on LinkedIn and 15 million open job listings. LinkedIn boasts 774 million individuals on the platform as well. Whether you’re job hunting or looking to network and expand...
by Tracy | Aug 25, 2021 | Content, Digital, Strategy
Your LinkedIn profile is your very own brand story. It promotes your skills, areas of expertise and experience to your connections and potential new connections. Just as you would update your company website on a regular basis, reviewing, adding or posting to your...
by Kelsey | Jun 3, 2021 | Design, Strategy
It’s difficult to get by or get noticed in business these days without creative marketing. In our everyday lives we’re barraged with marketing, and we encounter a huge number of brands on a daily basis – both consciously and subconsciously. When...
by Caitlin | Apr 29, 2021 | Strategy
Brand image and brand identity are not one and the same thing. Brand image is the opinion consumers form about a brand and how it is perceived, it is more than the logo that identifies your business, product, or service. Us Australians might call it the “vibe” of it....
by Caitlin | Feb 24, 2021 | Strategy
For our first blog of the year let us think about marketing foundations and talk positioning. Positioning clarifies your message so that prospective customers understand you. It enables you to really think about your brand’s value and how you communicate your value to...
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