3 tips for new businesses to endure economic downturns

I started Focused Marketing equipped with extensive experience in tender writing and marketing gained while living in London and Sydney. What I wasn’t experienced in, was navigating the ebb and flow of running a business and at times the economic shocks that would...

Tips on writing website copy

As a journalist who has written for both print publications and online content, I’ve found the difference between print and web content is actually the reader. You see a print reader is generally relaxed, sitting in a comfy chair with some spare time and less fatigued...

Setting up Teams Live for webinars

2020 has been quite a year for me. We moved back to Australia from the UK at the end of 2019, so 2020 was about settling the children in to school and then looking for work. I started work with Focused Marketing at the beginning of March. By the end of March we were...

Is your website scaring off new clients?

It only takes 50 milliseconds for website visitors to form an opinion about your website (1). That’s 0.05 seconds for you to make an impression, and even if you do end up holding their attention, will they actually contact you? While there are many website design...

Thin your printing costs!

Tired of high printing costs? Here are some tips of the trade to avoid the pit falls of the printing industry. The land of print can be difficult to navigate and very costly too. Below are some hints and tips about the printing industry and how you can save money for...

Battle of ‘the burnout’

Do your symptoms include stress, fatigue, distractedness, lack of motivation and energy? Before you begin down the dangerous path of Dr Google, I encourage you to read a little further as you may simply be battling the common syndrome known as ‘burnout’. In a time...