The copywriters at Focused Marketing work differently from others you may have met. That’s because as well as being great wordsmiths, they also understand the psychology behind a buyer’s journey. In short, they know how to walk a mile in your customer’s moccasins.

While us humans like to think of ourselves as rational thinkers, most of the decisions we make are based on emotion. And when emotion connects us with a product or a service, things like price become less important.

So, to engage a customer and drive them to take the right action, you first have to understand who they are and what makes them tick. Rather than attacking them with a list of product features, you need to identify their pain points and show how you can solve their problems.

And in a way that no one else can.