Looking Back

We recently moved offices approximately 500m down the road to South Brisbane. It wasn’t a massive move but it did give us an opportunity to declutter ten years’ worth of nostalgia.

Boy did we find some gold. My favourite was an old email that I had printed back in 2011 called ‘proofreading is a dying art’. Here are a couple of excerpts:

“Something Went Wrong in Jet Crash, Expert Says”

“Cold Wave Linked to Temperatures”

“Kids Make Nutritious Snacks”

“Typhoon Rips Through Cemetery; Hundreds Dead”

You can see why I kept it right!

On a more serious side, it was an ideal time to reflect on the business. Where we’ve been, what we’ve seen, who we’ve connected with and where we are going.

During the 10 years there have been plenty of highs and lots of challenges. I often refer to it like raising a child. Just when you think you’ve cracked it something else happens and you go back to the drawing board…

So how are we fairing? Here’s my checklist:

  • Highly creative team who are genuine and lovely to work with
  • Happy clients (long term and new) who are genuine and lovely to work with
  • Exciting projects
  • Great networks and prospects
  • Stunning brand refresh
  • Growth plans

I think we are doing pretty damn good. Does that mean I get to put my feet up now. Hell no…

As Michael Bell quite rightly said, “Passion should be the fire that drives your life’s work.”

Sir Richard Branson once said, “Right now I’m just delighted to be alive and to have had a nice long bath.”

I’m still working on that last one.

Kerri Eckart, CEO

fmadmin, 2017 Focused Marketing