Are you tired of investing good money, time and energy into marketing your business but seeing few results?

Don’t worry, you are not alone.

Expenditure on marketing that doesn’t work is the number one complaint we hear from so many new clients.
By the time they come to us, they are frustrated and confused.
They don’t know which channels are best to focus on, or where to get good return on their investment.

That’s why we’ve launched Marketing Fundamentals

This short and intensive course – held one day a week for five weeks – has been designed as a direct response to this situation. Here, we are giving small and medium businesses the tools to make better decisions when it comes to marketing.

This course will put you on the right path and give you a solid foundation to market your business in the right way. You will walk away with the skills to effectively manage your own campaigns, and the confidence to know exactly what to ask and how to direct campaigns if you choose to outsource your marketing.

Course Highlights Include

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    Marketing Fundamentals

    • Creating a marketing plan
    • Defining your target audience, brand identity and messaging
    • Competitor analysis
    • Pricing and return on investment

  • ico-3
    Media and PR

    • The secrets to securing publicity
    • PR and the media
    • How to deal with media and knowing what makes news
    • Media tools – tricks of the trade

  • ico-5
    Writing Engaging Content

    • Building a content strategy
    • The key ingredients for engaging copy
    • The power of benefits versus features
    • Incorporating calls to action

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    Business Development and Networking

    • How to retain existing clients
    • How to find, attract and develop new clients
    • Making the most of your networks including digital networking
    • Increasing your ability to confidently sell your product/service

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    Social Media, Websites and SEO

    • Making the most of your Facebook, Instagram, Twitter and LinkedIn accounts
    • Website design and customer experience – what’s working and what’s not
    • Improving your SEO
    • Planning story boards for video

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    Lead Generation and Customer Experience

    • Lead generation
    • Lifetime value of a client
    • How to provide an amazing customer experience
    • Pre-sales and post-sales ideas

If this sounds like the type of help and guidance you could benefit from, book your place in Marketing Fundamentals now.

Numbers are limited to 10 people per course, to ensure you get personalised assistance.

Course Dates, Time & Venue

This face-to-face course takes place each Tuesday for five consecutive weeks.
The course dates are:

Week 1: 26 February
Week 2: 5 March
Week 3: 12 March
Week 4: 19 March
Week 5: 26 March

Time: 9am-5pm, Location: South Brisbane


Take advantage of Early Bird Rate and Save $530

Early Birds
Pay Just

This is an incredible price for the value and marketing insights you will gain, tailored to your business.
Early Bird rate has been extended to 8th Feb, 2019

Are you ready to confidently take charge of your marketing and make it happen in 2019?

If the answer is yes, sign up now and join us in Marketing Fundamentals.

Marketing Course Registration Form


  • Price: $ 2,595.00 Quantity:
  • American Express


Focused Marketing is an independent agency based in South Brisbane. We help businesses grow and improve with a full range of marketing services that includes strategy, workshop, design, content, digital and tender submissions.


(07) 3844 9664
[email protected]
Level 1, 190 Melbourne St. South Brisbane QLD 4170

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