Deliverables: Creation of a detailed brand style guide, logo design and development of marketing assets including business cards and website splash page.
21MT is a young, innovative company bringing disruption to the mining and tunnelling industry, providing a range of services including online training, laser scanning systems and hydraulic fluids.
We engaged with 21MT in the earliest days of their journey as a brand. Our challenge was to develop a brand identity that represented their new, emerging technology, while also speaking to their target audience of risk averse corporate organisations.
We worked closely with the team to refine their brand identity and create a logo that reflected this. The next step involved creating a style guide to provide guidance on the use of brand assets. Finally, we brought the new brand identity to life with marketing collateral including business cards and a web splash page.