Deliverables: Lead a branding and marketing workshop to define the identity of a new launch business. Create marketing assets including business cards, email signatures, letterhead and tender templates.
Canvas3 is a social justice innovator driving change in the health, justice and education sector, helping Aboriginal and Torres Strait Islanders to reintegrate into society after being part of the penitentiary system.
We relished the opportunity to help Canvas3 define their brand identity and communicate the positive impact they are having in the community. In the branding and strategy workshops we identified their brand message and provided clarity around messaging. We then tied the brand’s colour pallet to the Aboriginal artwork in their logo – painted by one of the founders – and incorporated this design into all marketing assets including business cards, email signature, letter head, PowerPoint presentations and a tender template.