BRIEF:

Downer approached Focused Marketing to assist with an award submission of their recent Newcastle Light Rail project (NLR).

Requesting a “first class submission” to be put together on a tight deadline for the Australian Construction Achievement Award 2020 (ACAA), the stage 1 entry consisted of a written overview of the project designed into a visually engaging 20-page document. 

Downer successfully progressed to stage two, and we again assisted with the stage two submission, including a more detailed written application, broadcast video, script and technical document.

Solution:

By interviewing the key people on the NLR project and through further research into the project, our copywriter was able to craft a unique success story of the project that answered the requirements of the submission.

We then project managed the video production that showcased the project including a voiceover and face-to-face interviews with key project members.