Deliverables: Refinement existing logo and development of a brand strategy, including guidance on language, tone and messaging to engage two target audiences. Creation of marketing collateral including brochure targeting trusted supervisors and print ad designed to engage learner drivers.
SuperDrive is a next generation Ride Sharing App connecting learner drivers to trusted supervisors within their community, enabling learner drivers to accumulate practical driving experience faster and more affordably. This innovative company is changing the future of driver training.
We worked with SuperDrive to establish the visual representation of their brand and design their initial marketing collateral. The creation of their brand identity involved refining the company’s logo and developing a brand style guide that set the guidelines for use of colour, typography and style across all assets. We also designed brochures and a press advert to assist Super Drive in engaging with their target audience of learner drivers and trusted supervisors.