Focused Marketing - Coloured Squares

CO2 Australia

BRIEF:

CO2 Australia, an industry-leading team of ecologists and environmental scientists, approached Focused Marketing seeking to improve their online presence. Their existing website suffered from functionality issues and an outdated design that no longer effectively communicated their expertise in carbon management and ecological projects. CO2 Australia needed a modern, user-friendly website to showcase their projects, services and team.

Solution:

We worked closely with the CO2 Australia team to define the needs and aims of their new website. The website content was audited and uplifted to improve functionality and user experience. We were supplied with a refreshed visual identity including a new logo and colour palette and implemented this across the site, improving visual cohesion.

The new site facilitates easy content management for CO2 Australia’s team, including straightforward processes for publishing case studies and news articles.

Outcome:

CO2 Australia’s new website enhances user engagement through intuitive navigation and compelling visuals, creating a seamless user journey. CO2 Australia’s robust online presence accurately reflects their leadership in environmental stewardship. The website’s responsive design ensures accessibility across devices, while backend improvements streamline content updates and maintenance.

The project has empowered CO2 Australia to communicate their mission, services, and successes to a broader audience, setting a foundation for their future marketing efforts.

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