ADVERTISING | BROCHURES | BUSINESS CARDS | CREATIVE DIRECTION | MARKETING MANAGEMENT | MENTORING | PRINT MATERIALS | SALES PITCH DRAFTING | SCRIPTING | SPEECH WRITING | STATIONARY | TENDERS | VIDEO PRODUCTION
For more than 40 years, the QTAC brand has been synonymous with education in Queensland. As the state’s largest tertiary admission service provider, the organisation manages over 70,000 placements and 200,000 enquiries a year. In the same period, the QTAC web portal attracts 4,000,000 unique users and 2 million course searches.
Focused Marketing was appointed to direct QTAC’s brand identity as it transitioned from a non-competitive to competitive marketplace. This substantial cultural shift required careful management, as well as a suite of high impact marketing efforts to increase awareness and build brand equity.
Recent projects have included print and digital campaigns, a series of promotional videos and UX development for a ground breaking mobile app. Focused Marketing is now full time custodian of the QTAC brand, delivering powerful messaging across all communications, while also protecting against the dangers of inconsistency.