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Read our latest blogs
5 reasons you need a graphic designer
We get it – when it comes to graphic design, it can sometimes seem like one of those things where you can cut corners. Your friend's neighbour's son might say he's pretty nifty and offer to whip you...
Creativity counts
It's difficult to get by or get noticed in business these days without creative marketing. In our everyday lives we're barraged with marketing, and we encounter a huge number of brands on a daily...
Women supporting women
In honour of Women's History Month, our team are giving a shout-out to the fearless, passionate, creative, resilient and wonderful women who inspire us. Kerri, CEO I am inspired by so many...
Typography – creating brand impact
Typography (noun.) the art or procedure of arranging type or processing data and printing from it. As graphic designers are taught at college, "good typography is invisible, bad typography is...
B2B positioning strategy – and why you need it
For our first blog of the year let us think about marketing foundations and talk positioning. Positioning clarifies your message so that prospective customers understand you. It enables you to...
12 days of Christmas to set you up for success in 2021
Feel like you’ve been in fight or flight mode all year? We get it! The good news is it's not too late for you to end the year on a positive career/business note. Follow our 12 Days of Christmas...
Running a business is often more trick than treat – 3 haunting mistakes to avoid
Owning a small business is pretty scary stuff, even prior to the woes of 2020. This Halloween, we investigate the frightening risks small to medium businesses have been facing over the years and how...
The ghosts of campaigns past
There’s only one thing better than ogling at big brand marketing campaigns – ogling at THEMED big brand marketing campaigns! In the spirit of spooky season, we’ve rounded up some of our favourite...
2020/21 Federal Budget – business winners
Overnight, the Australian Government delivered what has been deemed the ‘coronavirus budget’, the plan to salvage our economy from the trauma that was 2020. With a strong emphasis on job creation,...
3 tips for new businesses to endure economic downturns
I started Focused Marketing equipped with extensive experience in tender writing and marketing gained while living in London and Sydney. What I wasn’t experienced in, was navigating the ebb and flow...
Birthdays and brand ownership
This month we gave our vocal cords a work-out as we serenaded ourselves with the world’s most famous song, “Happy Birthday”, as we rung in our 14th year. Little did we realise, we narrowly skipped a...
Where have all the words gone?
Is it just me or does it feel like words are disappearing from the web and our lives? Not only are we favouring social media that’s heavy on visuals, like Instagram and Pinterest, even social media...
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