Traditional marketing has always and still does play a very big role in your overall brand and business success. The spotlight for years has been on digital marketing, with many not realising digital is just a part of their marketing strategy. Without wanting to make you cry I repeat – it’s just a part of the marketing puzzle. Digital should integrate with a traditional marketing strategy that’s already in place.
What typically happens is this. You get an idea, start your business, think of a name, create a logo then build a new website and think the job is done. Does that sound like you? Or you have a well-established brand and think, sales have dropped, I need to do what everyone else is doing – more digital marketing is required!
You must start with identifying or reidentifying your brand, your target market and finding out what keeps them awake at night before you start building a website or creating 5 new social media channels which consume your every waking hour.
Some tips to get your marketing foundations right:
So, before you jump 4 steps ahead, start with building the right marketing foundations. And if you don’t know where to start, a marketing workshop might just be the answer to get the juices flowing.
CEO, Focused Marketing