How To Tell If Your Website Needs a Revamp?
We’ve all experienced that frustrating feeling of landing on a website and not being able to find the information we’re looking for. Maybe you’ve also experienced that other disappointment – the one where the information is easy to find but the website itself is less than appealing to look at.
Your website is a powerful extension of your brand. How confident are you that yours is attractive to customers or clients, and is easy to navigate?
Today we want to let you in on a little secret. Below are our four key criteria for creating a great website. Mark the performance of your own website against each and very quickly you will know if you need to invest some time and money in revamping your website to attract more business.
- Best Practice Design & Functionality
Websites can become outdated very quickly, both in terms of design and technology. If your website is custom built, make sure you stay on top of best practice techniques and incorporate these into your design every 6-12 months.If you are using a template from a themed site, such as WordPress, be sure to update the theme each time the developer releases an update. This will keep your site looking fresh and incorporate the latest functionality.Content updates should also be made on a regular basis, along with changing up imagery on your homepage. It’s important to keep the look and feel of your website front of mind. Take an active interest in what else is out there. What do you like, what trends are you noticing on other sites? Is yours keeping up?
- Responsive Design
Today, consumers view websites on a variety of different devices with different screen sizes. From phones to tablets and desktops. It is important to ensure yours is responsive across all platforms. This means the layout of your site adjusts to fit the size of the screen so all content can be seen.Those visiting your website should have a positive experience with no difficulty navigating around the site. Be sure to test how your website looks on different devices, and adjust your layout accordingly.
- Clear Navigation
While you might think your website makes logical sense in terms of how it is laid out (because remember…you know where everything is), this may not be the case for new users to your site. Take the time to research your customer path. What information will they search for? How are they moving around the site and why?The customer journey through your website should be clear and easy to follow. Think about the actions you want people to take. When they land on the homepage, where do you want them to go with each step? It is easy for them to follow that path, or do certain elements need to be re-designed to make the journey flow easier?
- Visual Appeal & White Space
A picture speaks a thousand words and when it comes to websites, it is important to break text up with images. No one likes to read paragraphs and paragraphs of text. Instead people often skim read in search of the information they are seeking. As for white space, it helps to break up the images and text and is appealing to the eye.So what does it mean if your website doesn’t make the grade in two or more of these categories? The honest truth…it’s time to think seriously about upgrading your website, your content, or both, to make sure you are positioning your business in the best light possible in today’s world because digital is where it’s at.