BRIEF:

AJ&Co Lawyers is a disruptor in the legal industry. With a new approach to delivering professional services, this relatively young business enjoyed substantial growth and increased its market share at a rapid rate.

Focused Marketing was engaged as a brand custodian, to guarantee message consistency and ensure all marketing efforts comply with the core directives of the brand moving forward.

Solution:

Beginning with an in-depth audit, followed by strategy reports and client journey mapping. We delivered a new web portal and overhauled the company’s digital mailing processes to create better communication pathways between the team, clients and the broader business ecosystem.