Make your marketing a priority.
We certainly will.
Turn your concept into reality. From branding and digital campaigns to tenders and winning award submissions, our expert team delivers every time.
As a boutique provider, we are able to offer all the benefits you expect from the big end of town, but without the inflated egos. We’re not into clever jargon, we’re not into chest beating and we’re not into churning out the same tired ideas time after time. Instead, we create powerful brands, campaigns and submissions based on what’s right for you.
Focused Marketing is a group of passionate, talented people that really take care of their customers. We had a fantastic workshop facilitated by Focused Marketing and couldn’t be happier with the outcomes – thanks for consistently going the extra mile for us!
To create a successful marketing plan you first need to understand who you’re talking to, where to find them and how you’re going to articulate your brand proposition. You need to set KPIs, identify cost-effective marketing channels and decide how you’re going to track the results.
Over the past 15 years Focused Marketing has helped hundreds of companies map their future, so that everyone in the organisation is on the same page. We’ve also helped to stimulate sales momentum and implemented smart systems that increase revenue to our clients’ business.
Our CEO, Kerri Eckart, is one of the most respected tender writers in Queensland, having helped businesses win contracts worth billions of dollars. That’s right, billions. Kerri writes and manages all of our client tenders, assisted by a team of Brisbane-based Bid Managers who know the process inside and out.
Your fact checking and proof reading must be meticulous. Your concepts must be inspired and your presentation must be stunning. It’s hard work, but if you get it right the rewards are huge.
A big thank you to you and the broader Focused Team for your tireless assistance with the development and preparation of our submittal for the Clarke Creek Wind Farm. I look forward to working with Focused on future bids.
The Focused Marketing team has been fantastic. Coming to the rescue to assist us putting our website together under time pressures without losing anything in quality. Great design and copywriting. Highly recommend.
As a creative agency, we’ve always liked to merge traditional marketing methods with new online channels, so that the connections we build between brands and consumers are real and meaningful. By traditional we mean well crafted messaging that’s tailored for a specific audience. And by digital we mean website content, EDMs, e-newsletters, social media, content marketing, mobile and device applications and search engine optimisation.
This integrated approach means your campaigns are creative, cost-effective and measurable. And the results are finger-clicking good.
Whether we’re designing a logo, business card or billboards, our aim is to engage customers with the compelling story of your brand, product or service – then, when we’re right under their skin, we want to inspire action. Before getting started we gather stats, opinions, human insights and customer analysis – it all helps us make creative decisions that are based on real facts.
Then once we’ve agreed on a powerful design strategy for your business, our team can begin piecing together a high-impact visual communication between you and your customers.
I have just opened and inspected the brochures you made for us, and they are quite simply perfect. I’ve had to chase the office staff away from pinching them, everyone is impressed with them.
I have known Kerri for many years and I have come to trust her advice and guidance on marketing and communications strategies. I would highly recommend Focused Marketing to anyone wishing to up their game.
The copywriters at Focused Marketing work differently from others you may have met. That’s because as well as being great wordsmiths, they also understand the psychology behind a buyer’s journey. While us humans like to think of ourselves as rational thinkers, most of the decisions we make are based on emotion.
So, to engage a customer and drive them to take the right action, you first have to understand who they are and what makes them tick. Rather than attacking them with a list of product features, you need to identify their pain points and show them how you can solve their problems – in a way that no one else can.
Focused Marketing’s training can be customised for your business goals, with a range or training options to assist you with improving your branding, messaging, tender submissions, social media and writing. Sessions are bookended with clearly defined objectives and provide takeaway guides so you can easily remember your new skills long after you leave.
Kerri provided an outstanding presentation on ‘How to write a winning tender, grant or award’. She was calm, eloquent, passionate and most of all informative. The audience was completely engaged with the presentation.