Our mission is simple.
To provide no nonsense marketing solutions driven by our intuitive creativity and based on sharing knowledge, inspiring action and telling stories.
Our team is made up of uniquely talented individuals who work both internally and as part of a wider network. This approach to business allows us to provide a full range of bespoke marketing services that get results without breaking the bank.
Kerri launched Focused Marketing in 2006. Prior to that she spent eight years working as a highly successful tender writer and marketing specialist in London and Sydney.
Kerri’s ability to get inside the mind of a business has seen her win contracts with some of the largest companies in Australia. That’s because her processes are strategic, highly organised and distinctly ‘outside-the-box’.
Kerri is a member of the Corporate Institute of Marketing and the Australian Marketing Institute and is better at relationship building than E-Harmony.
She is also a wizard at rounding up creative and slightly eccentric marketing professionals, who she manages with a carrot shaped stick and a lot of encouragement.
Kerri has a not so secret obsession with interior design and is super passionate about the environment.
Kristie is a strategic marketing director with over 20 years’ experience in marketing, business development, branding, bids and tenders and communication strategies. Her expertise is in developing and implementing effective holistic marketing campaigns that drive business growth, client loyalty and staff engagement across a range of industry sectors, in particular professional services, non-profit and creative industries.
Kristie has developed all main components of marketing – from establishing the marketing function, building the brand, media and advertising campaigns, profiling raising programs (through sponsorships and strategic partnerships) to client relationship management programs. Along the way, she has developed organisations’ internal capabilities (people and systems), to ensure marketing can be applied by everyone, not just a core few in a central group.
Kristie believes that no marketing, brand, communications or digital strategy can work or exist without a defined business strategy. She has previously worked with leadership teams to help articulate the vision, supported by measurable objectives that can be actioned across marketing, brand, clients and communications. Degree qualified in law she is also focused on ensuring that any marketing and business development efforts improve a business’ financial position.
Kristie enjoys engaging in lively debate, loves logic, focuses on achieving results, takes the risks and gives the credit, puts her energy and effort into what counts most and believes passionately that humour is your best friend.
Kristie has a very public passion for theatre and is well known for bringing others along for the ride.
Pete is an energetic thinker with strong creative nous. With experience in communications, media and marketing, Pete has consulted to some of Australia’s most recognised brands in the lifestyle and leisure, NFP and commercial sectors. He has a demonstrated record as a progressive, forward-thinker with a lateral approach to measurable, results-driven outcomes. Pete has highly developed skills in online, digital and social media channels and exceptional written, verbal and interpersonal skills.
Pete offers practical advice based on proven methodologies and uses his extensive network of influencers in the digital, lifestyle and leisure sectors (locally and globally) to help businesses innovate and grow.
Pete’s loves are bacon, his family, gin, books, wine, North Melbourne Football Club, cheese, golf and travel – not necessarily in that order.
Amanda is a talented account manager with over 20 years’ experience in helping clients achieve their desires.
Her proactive nature, strong technical capabilities and methodical approach to her work ensure that projects managed by her meet, and often exceed, a client’s expectations. Amanda has a demonstrated track record of going above and beyond to deliver and as a result, has earnt the trust and respect of superiors, peers and clients alike.
With a keen eye for detail and a strong belief in “doing what you say you will do”, Amanda delights in creating exceptional experiences and outstanding results for clients.
Amanda is a country girl who loves camping, exploring the bush and yes – listens to country music! Her other loves are Star Wars movie nights with the family, paella and gnocchi.
Emily is our multi-disciplined Senior Designer & Art Director. She is comfortable working on anything from brand strategy, logo development, advertising and brochures through to landing pages, emails and social media.
Emily has had the pleasure of working with a wide range of clients such as ASOS, The Body Shop, UGG, Ted Baker, the RAF, Six Senses, Moonpig, REISS, Hotel Chocolat, Gina Bacconi, Auchentoshan, Fuller’s, ISG, CBRE, Sorores and PepsiCo to name a few. She believes brands need strong visual communication to succeed and loves thinking outside of the box to make this happen.
Major Players named Emily the best Freelancer in the UK in 2016 and shortlisted her for the same award in 2017. She is now living and working back in Brisbane, Australia and ready for the next part of her career.
Nikai has a solid educational foundation and strong passion for design. With over 10 years’ experience in graphic design, she has worked alongside not for profits, large organisations, retail businesses and property developers. Her strengths lie in logo design, brand development and creating smart, provocative and conceptual work across both print and digital media.
Nikai started her career in IT and software design and while she creatively loves to think outside of the box, she is also adamant about organization and consistency. Nikai joined the Focused Marketing team to combine her skills in product strategy, service design, user experience and product design.
Nikai is our in-house snack lady and doesn’t let a day go by without providing afternoon tea to the team!
Dianne is a journalist and public relations professional with 30 years’ experience in media management and communications. She has held senior positions within the public and private sectors as well as the not-for-profit sector and has worked with a broad range of industry groups including professional services, mining and resources, agriculture, engineering and technical, building and construction, vocational education and the tertiary education/university sector.
Her high-level written and inter-personal communication skills are matched with an ability to think strategically, understand the audience and interpret and relate highly technical or complex material into plain-English.
Di believes you are never too old to learn new tricks, which is why she is taking up polo (and praying she doesn’t come off her horse – again – as she doesn’t bounce like she used to)!
Kasey can make anything happen. As our all-round admin guru with over eight years experience, she ensures our office runs smoothly and she can create magic at a moments notice.
This magic often comes from her unique combination of creative flair and a passion for all things formatting and consistency related. She genuinely enjoys creating ‘Policies and Procedures’ documents. Crazy…we know!
On the days she is not in the office, Kasey is a digital artist and fabric designer! She is also a self-published author and illustrator with several books to her name.
Breanna is a fresh addition to Focused Marketing in 2019 after graduating from her Creative Industries degree at QUT. Breanna’s passion lies in digital marketing, but she also has a flair for media and advertising campaigns, integrated marketing communications and consumer behaviour.
A strong believer in the power of positive thinking, she brings a fierce, ambitious attitude to the team and is now eagerly applying her academic knowledge to practical campaigns. Part DJ, part social media producer, part dancer and part performer, Breanna is our own quadruple threat.
Breanna is a coffee fanatic and has a love for dance and all things performing arts.