Meet the people with the know how.
Bringing big ideas to life excites us, as they grow brands and add value to businesses. We consider ourselves an asset rather than a cost as we help businesses, big and small, profit from ideas.
That’s why we focus on making it happen, turning big ideas into reality is what we love to do.
Kerri launched Focused Marketing in 2006. Prior to that she spent eight years working as a highly successful tender writer and marketing specialist in London and Sydney.
Kerri’s ability to get inside the mind of a business has seen her win contracts with some of the largest companies in Australia. That’s because her processes are strategic, highly organised and distinctly ‘outside-the-box’.
Kerri is a member of the Corporate Institute of Marketing and the Australian Marketing Institute and is better at relationship building than E-Harmony.
She is also a wizard at rounding up creative and slightly eccentric marketing professionals, who she manages with a carrot shaped stick and a lot of encouragement.
Kerri has a not so secret obsession with interior design and is super passionate about the environment.
Director of Strategic Marketing
Caitlin is an experienced brand, marketing, and communications professional. She has worked in a broad range of industries that make her particularly well suited to consulting, assisting companies to grow and feel proud of their work.
She has a passion for clear vision and positioning, consistent branding and messaging and great communication across all levels of an organisation; always aligned with business strategy and objectives.
Creative, practical and hands on, Caitlin has delivered projects as varied as global re-branding and positioning, sponsorships, strategic partnerships, thought leadership, facilities branding, employer branding, large-scale events and integration and change communications.
Caitlin is a globe trotter, lover of art and a passionate cook. She has lived in 11 cities, always finding, and exploring the local galleries and foodie markets.
Communications & Marketing Consultant
Casey specialises in digital communications, including internal and external company communications, marketing campaigns, copywriting and media relations. She’s also adept at designing websites and creative content for businesses to break through the online noise.
An experienced journalist and editor for both digital and print publications, Casey can write just about anything, for any audience or medium. She has worked with clients from a broad range of sectors, including professional services, publishing, not for profit, agribusiness, SMEs and telecommunications.
Degree qualified in communications and journalism, Casey is a lifelong learner and has undertaken further studies in writing for the web, copywriting and creative writing.
Casey loves cheese platters, hanging out in bookstores and reading on miserable rainy days.
Marketing & Administration Consultant
Tracy is a highly experienced and capable administration and office manager with a passion for marketing and account management. She has a strong track record in helping people and building relationships.
She is a connector who loves to solve problems through strong organisation, communication and administration skills. Tracy has previously worked for Deloittes, KPMG, various marketing agencies as well as running her own small business.
Tracy is originally from the UK and has lived in Auckland and Sydney and finally settled in Brisbane, promising not to move her family again!
Kelsey is a qualified graphic designer with a passion for illustration and all things design.
She has worked in both Brisbane and London and developed her expertise at several award-winning agencies, including working on campaigns for Universal Pictures, Paramount Pictures, Odeon Cinemas, Brisbane Broncos and DIAGEO.
Kelsey is a visual problem solver who loves tackling any task, big or small, and contributing to the most appealing and importantly, functioning, outcome for the client.
Kelsey is a budget travel enthusiast and has backpacked around 40 countries. On weekends she can be found working on pen and ink drawings or cooking up a (vegan) storm in the kitchen.