Meet the people with the know how.
Bringing big ideas to life excites us, as they grow brands and add value to businesses. We consider ourselves an asset rather than a cost as we help businesses, big and small, profit from ideas.
That’s why we focus on making it happen, turning big ideas into reality is what we love to do.
Kerri launched Focused Marketing in 2006. Prior to that she spent eight years working as a highly successful tender writer and marketing specialist in London and Sydney.
Kerri’s ability to get inside the mind of a business has seen her win contracts with some of the largest companies in Australia. That’s because her processes are strategic, highly organised and distinctly ‘outside-the-box’.
Kerri is a member of the Corporate Institute of Marketing and the Australian Marketing Institute and is better at relationship building than E-Harmony.
She is also a wizard at rounding up creative and slightly eccentric marketing professionals, who she manages with a carrot shaped stick and a lot of encouragement.
Kerri has a not so secret obsession with interior design and is super passionate about the environment.
Director of Strategic Marketing
Kristie is a strategic marketing director with over 20 years’ experience in marketing, business development, branding, bids and tenders and communication strategies. Her expertise is in developing and implementing effective holistic marketing campaigns that drive business growth, client loyalty and staff engagement across a range of industry sectors.
Kristie has developed all main components of marketing – from establishing the marketing function, building the brand, media and advertising campaigns, profiling raising programs (through sponsorships and strategic partnerships) to client relationship management programs. Along the way, she has developed organisations’ internal capabilities (people and systems), to ensure marketing can be applied by everyone, not just a core few in a central group.
Kristie believes that no marketing, brand, communications or digital strategy can work or exist without a defined business strategy. She has previously worked with leadership teams to help articulate the vision, supported by measurable objectives that can be actioned across marketing, brand, clients and communications. Degree qualified in law she is also focused on ensuring that any marketing and business development efforts improve a business’ financial position.
Kristie has a very public passion for theatre and is well known for bringing others along for the ride.
A jack of all trades, Jordenne has dabbled in a host of industries from professional services, to mining, trade and hospitality.
This experience makes her adept at tailoring marketing messages to suit a range of audiences with vastly different motivations, objectives and interests.
Jordenne is a sticky beak and loves to be involved in all aspects of the marketing mix from copywriting, (attempting to) design, advertising, digital and campaign management.
As a self-confessed bookworm, you’ll rarely catch Jordenne without her nose in a book, be it a novel or a textbook and she just can’t stop going back to uni.
Communications & Marketing Consultant
Casey specialises in digital communications, including internal and external company communications, marketing campaigns, copywriting and media relations. She’s also adept at designing websites and creative content for businesses to break through the online noise.
An experienced journalist and editor for both digital and print publications, Casey can write just about anything, for any audience or medium. She has worked with clients from a broad range of sectors, including professional services, publishing, not for profit, agribusiness, SMEs and telecommunications.
Degree qualified in communications and journalism, Casey is a lifelong learner and has undertaken further studies in writing for the web, copywriting and creative writing.
Casey loves good food, books and miserable rainy days.
Marketing & Administration Consultant
Tracy is a highly experienced and capable administration and office manager with a passion for marketing and account management. She has a strong track record in helping people and building relationships.
She is a connector who loves to solve problems through strong organisation, communication and administration skills. Tracy has previously worked for Deloittes, KPMG, various marketing agencies as well as running her own small business.
Tracy is originally from the UK and has lived in Auckland and Sydney and finally settled in Brisbane, promising not to move her family again!