Our team is made up of uniquely talented individuals who work both internally and as part of a wider network. This approach to business allows us to provide a full range of bespoke marketing services that get results without breaking the bank.
Kerri launched Focused Marketing in 2006. Prior to that she spent eight years working as a highly successful tender writer and marketing specialist in London and Sydney.
Kerri’s ability to get inside the mind of a business has seen her win contracts with some of the largest companies in Australia. That’s because her processes are strategic, highly organised and distinctly ‘outside-the-box’.
Kerri is a member of the Corporate Institute of Marketing and the Australian Marketing Institute and is better at relationship building than E-Harmony.
She is also a wizard at rounding up creative and slightly eccentric marketing professionals, who she manages with a carrot shaped stick and a lot of encouragement.
Kerri has a secret obsession with comic books and has an irrational fear of Santa Claus.
Kasey can make anything happen. As our all-round admin guru with over eight years experience, she ensures our office runs smoothly and she can create magic at a moments notice.
This magic often comes from her unique combination of creative flair and a passion for all things formatting and consistency related. She genuinely enjoys creating ‘Policies and Procedures’ documents. Crazy…we know!
On the days she is not in the office, Kasey is a digital artist and fabric designer! She is also a self-published author and illustrator with several books to her name.
Farah is a visual magician who moved to Brisbane from Vancouver, Canada in 2010.
Until then she ran her own successful design and marketing agency, creating compelling campaigns for a wide range of clients. So she really knows her stuff.
Farah has typographic OCD, which means if the font spacing on a packet of biscuits is uneven, she won’t eat them. But when it comes to creative design, she’s two steps ahead of the curve. That’s because she’s able to visually communicate campaign concepts in a way that makes people drool.
And that’s pretty handy when you’re selling products and services.
Farah has a mean uppercut and thinks beetroot is the world’s most underrated food.
Kristie is a strategic marketing director with over 20 years’ experience in marketing, business development, branding, bids and tenders and communication strategies. Her expertise is in developing and implementing effective holistic marketing campaigns that drive business growth, client loyalty and staff engagement across a range of industry sectors, in particular professional services, non-profit and creative industries.
Kristie has developed all main components of marketing – from establishing the marketing function, building the brand, media and advertising campaigns, profiling raising programs (through sponsorships and strategic partnerships) to client relationship management programs. Along the way, she has developed organisations’ internal capabilities (people and systems), to ensure marketing can be applied by everyone, not just a core few in a central group.
Kristie believes that no marketing, brand, communications or digital strategy can work or exist without a defined business strategy. She has previously worked with leadership teams to help articulate the vision, supported by measurable objectives that can be actioned across marketing, brand, clients and communications. Degree qualified in law she is also focused on ensuring that any marketing and business development efforts improve a business’ financial position.
Kristie enjoys engaging in lively debate, loves logic, focuses on achieving results, takes the risks and gives the credit, puts her energy and effort into what counts most and believes passionately that humour is your best friend.
Kristie has a very public passion for theatre and is well known for bringing others along for the ride.