Focused Marketing has operated since 2006.

Our team is made up of uniquely talented individuals who work both internally and as part of a wider network. This approach to business allows us to provide a full range of bespoke marketing services that get results without breaking the bank.

Kerri Eckart, CEO

Smarts: Branding, Tender Writing, Facilitation, Training

Kerri Eckart, CEO

Smarts: Branding, Tender Writing, Facilitation, Training

Kerri launched Focused Marketing in 2006. Prior to that she spent eight years working as a highly successful tender writer and marketing specialist in London and Sydney.

Kerri’s ability to get inside the mind of a business has seen her win contracts with some of the largest companies in Australia. That’s because her processes are strategic, highly organised and distinctly ‘outside-the-box’.

Kerri is a member of the Corporate Institute of Marketing and the Australian Marketing Institute and is better at relationship building than E-Harmony.

She is also a wizard at rounding up creative and slightly eccentric marketing professionals, who she manages with a carrot shaped stick and a lot of encouragement.

Kerri has a secret obsession with comic books and has an irrational fear of Santa Claus.

Kasey Rainbow, Administration Assistant

Smarts: Attention to Detail, Formatting, Process Consistency

Kasey Rainbow, Administration Assistant

Smarts: Attention to Detail, Formatting, Process Consistency

Kasey can make anything happen. As our all-round admin guru with over eight years experience, she ensures our office runs smoothly and she can create magic at a moments notice.

This magic often comes from her unique combination of creative flair and a passion for all things formatting and consistency related. She genuinely enjoys creating ‘Policies and Procedures’ documents. Crazy…we know!

Kasey is a self-published author and illustrator with several books to her name. By night she dreams of life as a musical theatre star, despite claiming a dancing style closer to a clumsy elephant, than a graceful swan.

Farah Tapper, Lead Designer

Smarts: UX Design, Brand Development

Farah Tapper, Lead Designer

Smarts: UX Design, Brand Development

Farah is a visual magician who moved to Brisbane from Vancouver, Canada in 2010.

Until then she ran her own successful design and marketing agency, creating compelling campaigns for a wide range of clients. So she really knows her stuff.

Farah has typographic OCD, which means if the font spacing on a packet of biscuits is uneven, she won’t eat them. But when it comes to creative design, she’s two steps ahead of the curve. That’s because she’s able to visually communicate campaign concepts in a way that makes people drool.

And that’s pretty handy when you’re selling products and services.

Farah has a mean uppercut and thinks beetroot is the world’s most underrated food.

Patrice Gibbons, Content & Project Manager

Smarts: Strategy and Brand Development, Copy Writing, Project Management

Patrice Gibbons, Content & Project Manager

Smarts: Strategy and Brand Development, Copy Writing, Project Management

Patrice is our resident content expert. With over 20 years experience as a journalist, producer and project manager, she has a thing for words – she loves the way they fit together and the stories they tell.

As a consultant, she works closely with our clients on a wide range of projects from branding workshops and website development, to print and digital campaigns. Strategy is another area where Patrice excels. She is adept at refining a brand’s identity and creating a brand story to engage your target audience.

Patrice harbours a not so secret dream to be a Formula One driver.  She is our very own Lewis Hamilton!