Focused Marketing - Coloured Squares

HSB Resources


HSB Resources started in 2021 to offer safety resources and solutions primarily to the oil and gas sector, and has since grown rapidly, expanding across other sectors.

The team initially came to us to discuss launching some new services, capability statements and content marketing. After some discussion, we decided to start with a brand refresh and new website to really set them up for success and support the growth they were experiencing.


Focused Marketing started with an in-depth brand discovery workshop to truly get to know the business. While retaining their maroon primary colour, we refreshed the brand identity and created a new icon. We extended the colour palette and developed clear brand guidelines to support consistency as they grow.

The new icon is a shield shape that also encompasses tick symbols and the letter H, connecting HSB with safety and compliance.

We also worked with HSB to update the tagline and key messaging, which set the tone for a new website that now showcases their expanded offering. We built a flexible, easy-to-use new WordPress website that can also grow with them.


What began as a conversation around content marketing evolved into a full brand transformation. HSB are delighted with their new look and feel, which is versatile for use across all their applications, from digital to documentation and high vis work wear. The new brand is future-proof, giving them a professional edge to move forward and grow their business.

The revamped website is a dynamic platform that can grow with them as well as announcing their new cohesive brand identity and their extended service offering, whilst truly reflecting their values and vision.

HSB Resources logo
HSB Resources brand guidelines
HSB Resources business cards
HSB Resources business cards
HSB Resources water bottle
HSB Resources brand guidelines


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