Focused Marketing - Coloured Squares

Marketing Strategy

Strategy from a team of experienced marketing specialists

To create a successful marketing strategy you first need to understand who you’re talking to, where to find them and how you’re going to articulate your brand proposition. You need to set KPIs, identify cost-effective marketing channels and decide how you’re going to track the results.

Over the past 18 years Focused Marketing has helped hundreds of companies map their future, so that everyone in the organisation is on the same page. We’ve also helped to stimulate sales momentum and implemented smart systems that increase revenue to our clients’ business.

Key services

  • Brand positioning
  • Brand workshop
  • Competitor analysis
  • Content marketing
  • Customer experience
  • Data analytics and insights
  • Market research
  • Marketing budget
  • Marketing campaigns
  • Marketing plans
  • Marketing reports
  • Marketing audit
  • Advertising
  • Workshops
  • Event management
  • Digital marketing strategy
  • Social media strategy
  • Marketing collateral

We started work with Focused Marketing to update our website about a year ago, and they are now an invaluable extension of our team. They oversee all our digital marketing, social media and graphic design, they are the keepers of our brand. Since working with Focused, they have helped us run our annual event, recreated, and improved all our collateral and communications. They constantly add value to our operations with new marketing initiatives and this has directly grown our followers and membership base.

Trevor Rawnsley

CEO, Australian Resident Accommodation Managers Association (ARAMA)