Focused Marketing - Coloured Squares



The Australian Resident Accommodation Managers Association (ARAMA) serves as the peak industry membership body for Management and Letting Rights (MLR) in Australia.

Positioned as the voice for the Management Rights industry, ARAMA plays a pivotal role in influencing decisions that have a lasting impact on policy and legislation. Seeking to enhance their brand and website and needing general marketing support, they approached Focused Marketing with a desire for a more cohesive and structured marketing approach.



Focused Marketing developed a comprehensive solution including refining the visual identity, redeveloping the website, writing new messaging, and creating an overarching marketing plan.

This kicked off with a brand workshop to explore ARAMA’s unique market positioning, resulting in the creation of a positioning statement, compelling value proposition, and key messages including taglines, boilerplates, and elevator pitches. These outcomes served as the foundation for updating ARAMA’s website content, ensuring a cohesive and impactful online presence aligned with the refined brand identity.


ARAMA can now take pride in a strengthened and cohesive brand presence that communicates its unique standing in the Management and Letting Rights industry.

The updated brand guidelines, website, social media templates, and new brand collateral promote clear and consistent communication across all touchpoints, collectively contributing to a professional and unified image for ARAMA.

Focused Marketing’s holistic approach has revitalized ARAMA’s brand and equipped them with essential tools and strategies for sustained success in their industry.

ARAMA website homepage displayed on a desktop computer
ARAMA brand guidelines
Mockup of ARAMA's DL tri-fold brochure
Mockup of 3 different A4 flyers
9 examples of ARAMA Instagram post tiles

We started work with Focused Marketing to update our website about a year ago, and they are now an invaluable extension of our team. They oversee all our digital marketing, social media and graphic design – they are the keepers of our brand. Since working with Focused, they have helped us run our annual awards event, recreated, and improved all our collateral and communications. They constantly add value to our operations with new marketing initiatives and this has directly grown our followers and membership base.

Trevor Rawnsley



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