Focused Marketing - Coloured Squares

Trojan’s Trek


Established in 2008, Trojan’s Trek is a not-for-profit organisation that facilitates self-discovery experiences for veterans and first responders transitioning post service. Over six days, while camping in peaceful bushland, participants learn tools and techniques to adjust their thinking and behaviour, improve their relationships, build self-esteem, and rediscover their purpose.

Their team came to Focused Marketing to redesign their logo and branding, with the intention of growing their corporate partnerships and sponsorship funding.


Focused Marketing facilitated a brand discovery workshop with key stakeholders to gain an in-depth understanding of the organisation.

Incorporating the key insights from this workshop, we developed a new logo and brand identity symbolic of the personal journey participants experience and challenges they overcome.

The depiction of a path winding through mountainous terrain, accompanied by a fresh colour palette, not only mirrors the natural environment but also symbolises the support and guidance provided by Trojan’s Trek.


Trojan’s Trek is now equipped with a professional corporate brand identity allowing them to have meaningful conversations and foster new relationships with corporate partners.

Securing long term partnerships and funding will ensure Trojan’s Trek is well positioned to support those in need well into the future. It was such a pleasure working with the team and for such an important cause.

It was fantastic working with the whole Focused Marketing Australia team on this. Caitlin and Kelsey were really supportive and creative to help us tell our story, honour the past and create a new feel for our charity. Thank you!

Tim Keefe

Director, Trojan's Trek


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