Brand Management | Graphic Design
GoldLinQ designed, constructed and now operates the Gold Coast light rail system on behalf of the Queensland Government. Their purpose is to create a world-class, sustainable, city changing, integrated light rail system for the future prosperity of the Gold Coast community. Focused Marketing was engaged by GoldLinQ to support their administrative functions through the development of a suite of branded document templates that instilled consistency and process in all that they do.
Working closely with GoldLinQ to understand their operational needs as well as their brand personality, Focused Marketing created a variety of document templates that were functional yet beautiful. Reflecting the brand’s operational excellence and understated design aesthetics, the documents were designed to be clean and clear in their purpose and were developed for an audience who is accustomed to accuracy and simplicity of reference.
Through the design and branding of a full suite of document templates, GoldLinQ has achieved a consistency of brand both externally and internally, enhancing the key brand message of being a world class public transport provider.