LOGO DESIGN | BILLBOARD DESIGN | STRATEGY WORKSHOP | BRAND STYLE GUIDE | MESSAGING
Our first involvement was to provide the creative for a billboard campaign that ran throughout Melbourne. In the process, we talked a lot about brand identity, message segmentation and how the business was perfectly placed to make a difference in an emerging #metoo world. That set us on a path to facilitating a workshop where we developed a strategy for extending brand reach. And that’s when things really started moving. Fast forward 18 months and the founders have become respected media commenters on women’s issues, the business has received backing from a group of serious investors and more recently, Work180 has launched in America and the UK.
Along the way, we designed a logo for the new name, choosing a strong but simple font that uses symmetry to communicate the company’s commitment to fairness and equality. We also transformed the letter ‘O’ into a pink dot, which is now used as an official seal of approval for endorsed employers.
Once Work180’s internal designers started applying the logo to brand assets, we captured everything in a comprehensive style guide to ensure consistency across all platforms.