BRIEF:

Bailey Print Group, a printing and sign manufacturing business based in Brisbane, approached Focused Marketing to assist with an award submission for the Lord Mayor’s CCIQ ‘Award for Outstanding Small Business’ and the HSBC ‘Award for Excellence in Business Adaptation’.

The submissions were focused on the development of their Bailey Protection Gear, which was created this year after hearing calls for Australian businesses to retool to help assist with the critical shortfall of personal protective equipment (PPE) in Australia. The team at Bailey Print Group collaborated to devise what PPE they could produce inhouse using the company’s manufacturing expertise and created a high-quality range of PPE manufactured by them right here in Brisbane.

Solution:

By interviewing the key people within the business and contacting their clients and suppliers for testimonials, our copywriter was able to craft a unique story of the business that answered the requirements of the submission.