Communicating your why

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Communicating your why

This professional communication and marketing session provides you with guidance and tips on how to discover your business’ value proposition and communicate this effectively to clients.

During Casey’s career as a Communications Specialist, she has worked with clients from a broad range of sectors, including professional services, construction, finance, publishing, not-for-profit and SMEs.

In this webinar Casey will help you:

  • Discover your business’ ‘why’
  • Learn how to communicate your value to clients so they’ll listen
  • Understand the difference between features and benefits when marketing your product or service.

30 minutes

Casey Arden


An experienced journalist and editor for both digital and print publications, Casey can write just about anything, for any audience or medium. Casey enjoys sharing her knowledge to help businesses succeed in standing out from the crowd.

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