Focused Marketing - Coloured Squares

Newcastle’s Pudding Lady

Copywriting | Website Content


The new owners of Newcastle’s Pudding Lady approached us to write the copy for their new website including their online store. They wanted to maintain the rich heritage of the original Pudding Lady and promote pudding for all occasions, not just for Christmas.

After the success of their first year, our client decided to dip their toes into the UK market by duplicating their website specifically for the UK. Wishing to keep the copy for the UK website but putting more focus on the beautiful Hunter Region and promoting Australia’s fresh produce.


With the client deciding at this stage to only focus on the Heritage/About Us page, we moved the focus of the copy from the original Pudding Lady, Dawn Hoggets and her story to exploring and painting a vivid picture of the stunning Hunter Valley Region.


Our mouths watered as we researched their decadent desserts and condiments!

We are pleased to say the client was thrilled with our first draft, which played on the senses with headings such as – “the smell of fresh air”, “the taste of cherished moments”, “a sight worth waiting for” and “a touch of care”.

Discover their UK website.


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