By Kerri Eckart, CEO
We’ve all experienced it. Being in the position of needing to engage a service provider but when browsing around, business offerings get a little confusing.
For example, moving apartments is on the horizon for me so I’ve started doing my research on bond cleaning. However, most businesses I’ve found say they offer the usual things – exceptional cleaning, top quality cleaners and we can get your bond back!
But what does that mean for me? Will the blinds be cleaned? Does that include carpet? Will the oven and dishwasher be cleaned out?
Marketing your business is about selling your business to potential customers. Confused service offerings lead to confused customers. That’s not ideal if, like any business owner, you want long-term success.
These days, usually the first point of contact is through business websites.
But customers will only contact a business if the communicated service offerings answer what they need (or at the very least, what they think they need).
If it leaves them scratching their heads they will move on to look at the competition instead.
That’s why it’s important to clearly define and communicate service offerings across all marketing collateral.
Because if the offer makes sense, more customers will walk through your door and you’ll get the chance to meet their needs.