Focused Marketing Search Engine Optimisation


Increase organic traffic to your website through search engine optimisation

Did you know… 68% of online experiences begin with a search engine (BrightEdge)

So, search engine optimisation is important then, right?

The challenge is that most businesses struggle to implement effective SEO strategies. This contributes to their websites ranking low in search results… and sometimes not at all.

Think of your website as an island, metaphorically speaking.

A beautifully designed and constructed virtual destination for your guests to discover. The only problem is they can’t find you on the map! Unless you provide a way for viewers to easily find you and want to travel to your website, there is no point spending time and resources renovating it.

So, how can you improve your organic website traffic through SEO?

Shhhh… below are some insider tips from our Focused Marketing specialists, but first…

“Content is the reason search began in the first place.” – Lee Odden

What is search engine optimisation (SEO) and how does it work?

SEO, or search engine optimisation, is the practice of optimising a website to increase search engine visibility. This in turn, generates more organic traffic and hopefully, dollars for your business. But not all SEO is the same.

Here are three types of search engine optimisation worth knowing about:

1. Technical SEO

This involves optimising the website code and structure to ensure it is easy for search engine crawlers to read and index. Consider your overall website speed, mobile responsiveness, schema markup and meta tags.

2. On-page SEO

This focuses on optimising individual pages on the website, including the content and HTML source code. This includes elements such as optimising headlines, formatting content, and ensuring that keyword usage is appropriate.

3. Off-page SEO

This refers to the activities that occur outside of your website that influence its ranking on search engine results pages. Look at link building, your social media marketing, and other activities that increase the website’s authority and reputation.

So why is SEO Important?

SEO is very important. Here are some key reasons SEO may assist you and your business:

Increased Website Traffic

SEO helps to increase the visibility of a website on search engines like Google, Yahoo, and Bing. Higher visibility leads to more traffic to the website, which can lead to more sales and revenue.

Cost-effective Marketing

Unlike other marketing methods, SEO is cost-effective and offers long-term benefits. Through ongoing search engine optimisation, your website could rank highly on search engines for years to come.

Improved User Experience

SEO also improves the user experience by making the website faster, easier to navigate, and more mobile-friendly. A well-optimised website will also have relevant and high-quality content that engages users.

Competitive Advantage

By optimising your website, you can gain a competitive advantage over your competitors by appearing higher in search engine results pages.

Builds Trust and Credibility

Being on the first page of search results builds trust and credibility with users, making them more likely to engage with your website and its content.

Okay, so you now know what SEO is and why it is important. Here are our tips on what to focus on and how to get started.

Our top 8 tips for Search Engine Optimisation (SEO)

1. Understand your target audience

Understanding your target audience is key as it enables you to identify their specific needs and interests. By tailoring your keywords and content to address these areas, you can ensure your website is relevant and engaging.

2. Identify target keywords

Conduct keyword research to identify keywords and phrases that are relevant to your business and likely to be searched by your target audience. Leverage tools like Google Keywords Planner to assist you.

3. Create meaningful, keyword rich-content

As Lee Odden eloquently stated, “Content is the reason search began in the first place.” Creating relevant and timely content that is engaging and addresses your target audience and keyword search terms is exactly the point. Be sure to include your keywords throughout but don’t overdo it!

4. Optimise every element of your website

Feature your target keywords in meta titles, meta descriptions, image file names and header tags throughout your website. Assign a main keyword phrase for each individual page on your site.

5. Monitor your website performance

Improve your performance including website speed and mobile responsiveness across all devices. Optimise your images and video by compressing them and saving them in the appropriate web-friendly file types.

6. Build high-quality links

Build back-links from high-quality websites that are relevant to your business. Link your site content to relevant external websites that add value to your user e.g. provide additional information on a topic. Don’t forget to include internal links to other pages or blog articles within your own website. Leverage social media.

7. Create a Google Business account

Create, verify, and optimise your Google Business Account to improve your local SEO and capture reviews. This account will also give you access to other handy Google products including Google Trends and Google Adwords.

8. Monitor and track your SEO results

Use tools like Google Analytics to track visitors, click-through rates, and other metrics. This will help you identify key areas for improvement.

Ultimately, SEO is a great way to get more traffic to your website, but it does take some time to start seeing results.

It’s a long-term strategy that’s not going to give you an instant boost but is worth the effort if you want to get high-quality organic traffic.

So, just remember to be patient and put in a little effort, and you’ll start to see those positive results before you know it.

Looking for more information and assistance with your SEO Strategy? Contact us today and our team will be happy to Make It Happen!