DIIP

PR | Logo Design | Graphic Design | Brand Management| Digital Strategy | Website Development

BRIEF:

Our client, QTAC, won a competitive tender to deliver an ongoing internship program for the Defence Industry, an initiative of the Australian Government. We were engaged to deliver the brand (logo, flyers, website) for this program and promote its existence to increase applications from both students and SMEs.

Solution:

Our challenge was to develop a brand identity that represented the new name of the program, Defence Industry Internship Program (DIIP) and appealed to a broad range of stakeholders. We worked closely with QTAC to refine the brand identity of the program and create a logo to reflect this.

We then designed and build the website to ensure compliance with Australian standards for website content accessibility.

Outcome:

We developed and implemented a digital and PR campaign to attract both student and SME applicants to the program.

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