Focused Marketing - Coloured Squares


Copywriting | Script writing | project management | Design | video production | award submission


Downer approached Focused Marketing to assist with an award submission of their recent Newcastle Light Rail project (NLR).

Requesting a “first class submission” to be put together on a tight deadline for the Australian Construction Achievement Award 2020 (ACAA), the stage 1 entry consisted of a written overview of the project designed into a visually engaging 20-page document. 

Downer successfully progressed to stage two, and we again assisted with the stage two submission, including a more detailed written application, broadcast video, script and technical document.


By interviewing the key people on the NLR project and through further research into the project, our copywriter was able to craft a unique success story of the project that answered the requirements of the submission.

We then project managed the video production that showcased the project including a voiceover and face-to-face interviews with key project members.


Downer was thrilled with the final award submission, so much so, they entered it into another two awards.

We are pleased to say Downer made finalist on all three awards.