Fresh Start For Me
REBRAND | LOGO DESIGN | STYLE GUIDE | COPYWRITING | WEBSITE DESIGN & DEVELOPMENT | GRAPHIC DESIGN | STRATEGY | SOCIAL MEDIA | DIGITAL ADVERTISING
BRIEF:
Created by a qualified coach, Fresh Start For Me offers online programs to guide people going through a divorce or separation. The 10-week long program offers support and motivation through these challenging times and empowers participants to carve out an even greater life than before.
The existing logo and branding was inconsistent and lacking in polish, and detracted from the credibility, legitimacy and expertise of the program.
Solution:
Focused Marketing developed four logo concepts for the client’s consideration. The client preferred the concept most similar to the original logo, representing a sunrise over the hills and green leaves – symbols of growth, hope and new beginnings. We pared back the colour palette to use more calming shades of green and blue.
We created a style guide and applied the new logo across all of the program documentation. We developed a beautiful and functional new website, writing all of the copy as well.
Outcome:
The new website went live and the client began rolling out the new branding across their social media. The Fresh Start For Me brand now presents as a professional service, and the program is preparing for big things in the coming months – watch this space!
If you or someone you know may benefit from the program, you can learn more here.
