BRIEF:

Founded in 2013, Losee Consulting guide their clients as they confront sustainability, climate change and environmental challenges. The team have profound knowledge in their industry and are trusted consultants with a track record of success.

Though the client had committed a great deal of time and effort to the content and upkeep of their old website, it used a WordPress template that was soon to be no longer supported and was becoming outdated. Since it needed an overhaul, they seized the opportunity to refresh their whole visual identity. Focused Marketing were tasked with adding a modern, professional polish to their brand image across all platforms and touch points.

Solution:

Focused Marketing developed three logo concepts and worked with the team at Losee to implement their chosen logo and brand identity across social media, Word templates, a new capability statement and more.

The logo represents an “L” and “C” for Losee Consulting in an an abstract leaf formation, referring to their connection to the natural environment.

We uplifted and modernised the brand identity, with clean, functional typography and a nature-inspired colour palette drawing from the vibrant greens of foliage, ocean blues and earthy tones.