In mid 2013 The University of Queensland’s School of Biological Sciences, was looking to raise the profile of the school and its new postgraduate masters course. The challenge was to develop new branding for the school which complemented the existing parent brand of the university.

Focused Marketing developed a new visual identity for the school, drawing upon three major themes, international learning, biological science, and the overall student experience. The new design enabled the school to develop a clear identity which could run alongside the overall university brand.