One of the easiest ways to maintain brand consistency is with quality templates. It’s not rocket science, but you’d be amazed at how many businesses either don’t do this or don’t do this well.
Here at Focused Marketing, we will never stop advising our clients on the importance of upholding a unified brand. If you have invested in setting up your brand, consistency is key to recognition, not to mention all the other benefits that come from maintaining brand image (you can read more about this here).
Using templates across all materials is the easiest way to ensure your team harnesses every opportunity for your business to capitalise on brand recognition.
Templates pay for themselves, many times over.
Optimise Word documents, take the guess work out of design on-the-fly, and cement your reputation as an established, professional brand.
We all know how much time can be sunk into wrangling with Word’s nuances, but no matter how design-challenged your team may be, templates will assist all to stick to guidelines.
Implement templates and you’ll enjoy these benefits:
- Remove guesswork and give your team confidence
- Make everyone’s life easier with a template library
- Save time and quit fighting with Word
- Stay true to brand guidelines without being a designer
- Consistency is key
When developing a brand suite, the most common templates we create include:
- Letterheads
- PowerPoint presentations
- Social media tiles for LinkedIn, Instagram, and Facebook – in Canva
- Newsletter templates – Mailchimp or other EDM platform
- Word templates for reports, tenders or grant submissions
- Commercial agreements
- Email signatures
When your company is growing, merging, working remotely or even just starting out, it’s difficult to keep your brand consistent across multiple channels and team members. If your business could benefit from better templates, don’t hesitate to reach out to the Focused Marketing team, we’d love to help you MAKE IT HAPPEN.
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