Brand image – why it matters more than you think

Brand image and brand identity are not one and the same thing. Brand image is the opinion consumers form about a brand and how it is perceived, it is more than the logo that identifies your business, product, or service. Us Australians might call it the “vibe” of it....

B2B positioning strategy – and why you need it

For our first blog of the year let us think about marketing foundations and talk positioning. Positioning clarifies your message so that prospective customers understand you. It enables you to really think about your brand’s value and how you communicate your value to...