by Caitlin | Nov 6, 2023 | Content, Design, Digital
10 factors to consider when deciding who will build your website So, you need a new website. Maybe you’re considering hiring a web developer, or perhaps you’re eager to invest in a full-service marketing agency. An online presence is non-negotiable for any...
by Caitlin | Sep 4, 2023 | Content, Digital, Strategy
Here are 6 misconceptions surrounding business marketing and our solutions for those reluctant to embrace it. The paradox of business-to-business (B2B) leaders not recognising the value of marketing in a world where marketing shapes everything is real and...
by Caitlin | May 31, 2023 | Content, Strategy
Do you have a marketing budget and is it currently working for you? Are you finding it hard to project what you’ll need in the year ahead, or wondering what should sit within your marketing budget? We offer practical steps to forecast your best marketing budget...
by Caitlin | Feb 6, 2023 | Content, Digital, Strategy
Over the last month the team here at Focused Marketing have been discussing what we think is in store for 2023 on the B2B marketing front. With a risk of showing my age, as a Gen X I still think straightforward messaging and practical solutions will always stand you...
by Caitlin | Nov 21, 2022 | Strategy
Brand image and brand identity are not one and the same thing. Brand image is the opinion customers form about your business and how it is perceived, it is more than the logo that identifies your business, product, or service. Us Australians might call it the “vibe”...
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