by Caitlin | Feb 6, 2023 | Content, Digital, Strategy
Over the last month the team here at Focused Marketing have been discussing what we think is in store for 2023 on the B2B marketing front. With a risk of showing my age, as a Gen X I still think straightforward messaging and practical solutions will always stand you...
by Caitlin | Nov 21, 2022 | Strategy
Brand image and brand identity are not one and the same thing. Brand image is the opinion customers form about your business and how it is perceived, it is more than the logo that identifies your business, product, or service. Us Australians might call it the “vibe”...
by Caitlin | Aug 31, 2022 | Content, Design
One of the easiest ways to maintain brand consistency is with quality templates. It’s not rocket science, but you’d be amazed at how many businesses either don’t do this or don’t do this well. Here at Focused Marketing, we will never stop advising our clients on the...
by Caitlin | Dec 10, 2021 | Design, Strategy
Here at FM we have just finished two facility branding projects. Over the years I have worked on a number of large-scale building and interior branding projects so I thought I would take the time to reflect on why it is a project worth doing. What is facility...
by Caitlin | Nov 1, 2021 | Content, Design, Strategy
Rebranding can be great for your company in a number of ways, and you can reap great benefits from this creative and exciting process. A well-executed rebrand can have a long-term positive impact and invigorate your company’s success. But it doesn’t come...
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