by Kerri | May 12, 2020 | Content, Strategy
We are often asked if there is a standard template to develop a marketing plan or what is the best template to use. When it comes to developing a marketing plan, substance over form is our advice. So, before you head off to Google to find your favourite format, here...
by Kerri | May 12, 2020 | Strategy
By Kerri Eckart, CEO You’ve heard it before, and we’ve said it before: You have to spend money to make money. But one of the biggest struggles we see from our clients is figuring out exactly where to spend their money to get the highest returns. Properly allocating...
by Kerri | May 12, 2020 | Strategy
They say you have to spend money to make money, and that’s certainly true of marketing. But if you’ve only got a small budget to market your business, these ideas can help you get the best marketing bang for your limited buck. 1. Content – create, curate, recycle I...
by Kerri | May 12, 2020 | Tenders
by Kerri Eckart, CEO You’ve spent endless hours on your tender and with 24 hours until submission time, you believe you’ve given it all you’ve got. But have you? Take the time to sit down and read through your tender submission (yes, again!) whilst asking yourself...
by Kerri | May 12, 2020 | Tenders
By Kerri Eckart, CEO There are several elements required to create a winning bid. Possibly the most important is getting your ducks in a row. By that I mean ensuring you have robust processes in place to increase your chances of success. A system that ensures you are...
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