by Bronnie | May 7, 2024 | Content Marketing, Marketing Strategy
Tokenism: When companies spend more time on marketing their ESG interests rather than implementing them The perception of ESG as a marketing activity has led to a greenwashing predicament where many brands are guilty of tokenism and others are fearful to speak on ESG...
by Bronnie | Dec 4, 2023 | Digital Marketing, Marketing Strategy
The end of third-party cookies signifies a shift toward greater privacy protection Do you remember when Google announced their plan to phase out third-party cookies in Chrome, in 2020? Well, their plans are on track and the phase-out will begin in Q1 2024. This will...
by Bronnie | Oct 5, 2023 | Content Marketing, Digital Marketing, Marketing Strategy
Comments are often an afterthought when publishing on social media, but they’re an amazing tool to build engagement for both personal and business pages. Many social media users refer to comments to gauge others’ reactions. At times, the comments section can...
by Bronnie | Jul 6, 2023 | Content Marketing
This NAIDOC Week, we’re celebrating the history, culture, and storytelling of Aboriginal and Torres Strait Islander creatives. This year’s theme “For Our Elders” acknowledges that ‘across every generation, Elders have played, and continue to play, an...
by Bronnie | Jul 4, 2023 | Content Marketing
ChatGPT is an amazing tool if used correctly ChatGPT is everywhere we turn. Schools, universities, workplaces, your neighbour, are freaking out about what its rapid progress will mean. It can be an amazing tool for providing and summarising information, but the reader...
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