by Bronnie | Oct 4, 2022 | Strategy, Tenders
Are awards on your marketing radar? Many businesses produce amazing results for their customers, but not all get recognised for their efforts. Each year, a plethora of awards exist to recognise outstanding achievements for businesses in their respective categories, as...
by Bronnie | Jun 2, 2022 | Content, Design, Strategy
Over the coming months, we will be highlighting digital accessibility. From the Focused Marketing social channels, you can expect practical tips on how to make your brand experience more accessible. What is digital accessibility? It’s about being inclusive through...
by Bronnie | Mar 31, 2022 | Content, Strategy, Tenders
Over the last few months, we’ve been sharing tips on how to create your best RFP response. Putting a proposal together is an essential step to winning work. It is a time-consuming and all-encompassing activity. You’re working against the clock, it’s competitive and...
by Bronnie | Jan 20, 2022 | Content, Design, Digital, Strategy, Tenders
Don’t fall into the trap of following marketing tactics without a clear plan this year. While we are still living in a rapidly changing world, a robust strategy to underpin your marketing efforts will allow you to make the best decisions with your available resources...
by Bronnie | Sep 29, 2021 | Content, Strategy
Brands are attempting to appeal to ad-averse consumers by ditching their branding. Corporations are setting out to test what they need to lose in order to gain favour from the largest growing market share, Gen Z. This demonstrates an increasing shift from promotional...
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