Are business cards extinct?

Business cards have always been a given. Not only as a standard part of a business’s brand collateral but a vital networking tool. Now we’re wondering: are printed business cards becoming obsolete? Even our wallets are becoming digitised, and we...

5 reasons you need a graphic designer

We get it – when it comes to graphic design, it can sometimes seem like one of those things where you can cut corners. Your friend’s neighbour’s son might say he’s pretty nifty and offer to whip you up a logo in Powerpoint. Or you might be lured in...

Creativity counts

It’s difficult to get by or get noticed in business these days without creative marketing. In our everyday lives we’re barraged with marketing, and we encounter a huge number of brands on a daily basis – both consciously and subconsciously. When...

Typography – creating brand impact

Typography (noun.) the art or procedure of arranging type or processing data and printing from it.  As graphic designers are taught at college, “good typography is invisible, bad typography is everywhere”. Good typography should go unnoticed and work...