Don’t stop the comms – just make them relevant

by Kristie Fankhauser, Director of Strategic Marketing While the world is changing and the way we do business most certainly will change for the next few months at least, it’s…

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COVID-19, Are your ducks in a row?

by Kerri Eckart, CEO When there is so much in this world that we can’t control, how about we focus on the things we can control. If you are a…

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It IS easy being green!

by Kasey Rainbow, Administration Assistant There is no denying that the world is forever changing. With recent events and the increasingly common debates around climate change, it is hard to…

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Is your website scaring off new clients?

by Casey Arden, Communications Specialist It only takes 50 milliseconds for website visitors to form an opinion about your website (1). That’s 0.05 seconds for you to make an impression,…

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Thin Your Printing Costs!

by Niki Contese, Graphic Designer Tired of high printing costs? Here are some tips of the trade to avoid the pit falls of the printing industry. The land of print…

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Battle of ‘the burnout’

by Kasey Rainbow, Administration Assistant Do your symptoms include stress, fatigue, distractedness, lack of motivation and energy? Before you begin down the dangerous path of Dr Google, I encourage you…

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Fake News

by Pete Dillon, Marketing Communications Specialist From the moment he presented himself as a candidate, US President Donald Trump has shouted about ‘Fake News’.  Does it exist and what drives…

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Managing work-life balance on holidays.

by Pete Dillon, Marketing Communications Consultant,  Managing your work life balance on holidays. How do we maintain our work life balance all year round? What are the options? There’s no…

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We are more digitally connected than ever

by Pete Dillon, Marketing & Communications Consultant,  The world is more digitally connected than ever and consumers are bombarded every hour of the day with digital clutter. Life has become…

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Are five brains better than one?

by Pete Dillon, Marketing & Communications Consultant,  Whether it is for a new project or to replace an exiting employee, every time you need to recruit you can spend weeks…

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What’s the one thing in marketing keeping business owners awake at night?

by Kerri Eckart, CEO Recently, I read a comment about sleep deprivation. “Sleep deprivation is an illegal torture method outlawed by the Geneva Convention and international courts, but most of…

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Don’t be busy!

by Kasey Rainbow, Administration Assistant If I were to come into your workplace and ask the general question of “How are you?”, what do you think I would hear? Whilst…

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Stream It Like You Mean It

by Breanna Fenton, Marketing Coordinator From the drumbeats of our ancient ancestors to today’s unlimited streaming services, music is an integral part of the human experience. There is a song…

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Your Book, Your Story, Your Personal Brand

by Alison Triffett, Administration Assistant Having a strong personal brand is a part of life, whether you are aware of it or not – and it’s important! It’s something that…

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Building Your Online Community

by Kasey Rainbow, Administration Assistant Being heavily involved in marketing and social media, there is one sentence I hear more than any other – “how do I build my following?”….

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Mum’s Wise Words

by the Focused Marketing Team With Mother’s Day around the corner, we thought it would be the perfect opportunity to share some of the wisdom that only mums possess. Whether…

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Modern Marketing for Millenials

by Breanna Fenton, Marketing Cadet As a Millennial I can admit I spend a pretty large chunk of my time on my phone (an average of 4 hours and 27…

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Top 8 Tips For Developing Your Marketing Plan

We are often asked if there is a standard template to develop a marketing plan or what is the best template to use. When it comes to developing a marketing…

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Where Should I Focus My Marketing Budget?

You’ve heard it before, and we’ve said it before:  You have to spend money to make money. But one of the biggest struggles we see from our clients is figuring…

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Top 10 Marketing Tips That Won’t Blow Your Budget

They say you have to spend money to make money, and that’s certainly true of marketing. But if you’ve only got a small budget to market your business, these ideas…

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How Do You Really Know If Your Submission Is Worthy Of Winning?

by Kerri Eckart, CEO You’ve spent endless hours on your tender and with 24 hours until submission time, you believe you’ve given it all you’ve got. But have you? Take…

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The Three Biggest Mistakes People Make When Tendering

By Kerri Eckart There are several elements required to create a winning bid. Possibly the most important is getting your ducks in a row. By that I mean ensuring you…

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What Do You Mean I Need To Pay You, To Pay You?

by Kasey Rainbow, Administration Assistant Have you ever walked into a workshop expecting knowledge, tools and insights, only to walk out with a receipt and an empty bank balance? It…

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How To Create Winning Tenders

by Kerri Eckart, CEO Bidding and tendering can be a stressful process. While the rewards are significant, so too is the amount of work that goes into creating a winning…

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How To Utilise Word Of Mouth Marketing Online

How can you motivate your audience to do your marketing for you? Online word of mouth is a great way to share your product or service across the world with…

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How To Tell If Your Website Needs a Revamp?

We’ve all experienced that frustrating feeling of landing on a website and not being able to find the information we’re looking for. Maybe you’ve also experienced that other disappointment –…

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Why A Custom Photoshoot Is Worth The Effort and Cost?

by Farah Tapper, Lead Designer They say a picture is worth a thousand words. And they are right. There is no doubt imagery is one of the most important parts…

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5 Top Tips For Creating Memorable Business Cards

by Patrice Gibbons, Content & Project Manager Business cards create an instant impression. In one quick glance they convey more about your business than you probably realise. The design, the…

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Strong Foundations Are The Key To Your Marketing Success

Traditional marketing has always and still does play a very big role in your overall brand and business success. The spotlight for years has been on digital marketing, with many…

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Shut Up And Tell Me What You Mean

We’ve all experienced it. Being in the position of needing to engage a service provider but when browsing around, business offerings get a little confusing. For example, moving apartments is…

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