One piece of the puzzle

Stressed. Fearful. Full of self-doubt. Unsure of my study choices. Questioning where I was in life. Just part of the emotional rollercoaster I experienced nearing completion of my Bachelor degree….

Read Focused Marketing

Looking back

We recently moved offices approximately 500m down the road to South Brisbane. It wasn’t a massive move but it did give us an opportunity to declutter ten years’ worth of…

Read Focused Marketing

How I became a Creative Director and went slightly mad

There are few more rewarding careers than Creative Director. Thinking up a crazy idea, then watching it grow into a successful campaign is like giving birth to a genius child…

Read Focused Marketing

I don’t have time to worry about my mental health… I have a business to run!

My first reaction when I was asked to write a mental health blog was oooooooohh. Should I be writing what people want to hear or should I be writing the…

Read Focused Marketing

3 branding rules you should never break

I don’t know about you but I like to break the rules. As soon as I’m given a restriction I start thinking about how I can get out of it….

Read Focused Marketing

Read me like a book

I am a communicator by trade. It’s how I make a living. From morning until night, I’m consumed by a passion for telling stories through design. I love creating engaging…

Read Focused Marketing

Why accountability is good for the soul

As we develop as a team and improve the way we do business, accountability plays a huge role in determining whether we achieve success or not.But as we have been…

Read Focused Marketing

Nominative determinism

When I tell people my name is Stevie Smiles they don’t believe me. They think I made it up to sound cool, like Art Vandelay or Dr Octopus. When I…

Read Focused Marketing

Writing is easy

I’m used to clients telling me how much they dislike writing. I see fear in their eyes as they describe the horror of creating a proposal, website copy or even…

Read Focused Marketing

An open letter to Pantone

Hi Pantone. I just wanted to let you know that you’ve ruined my day. My face is covered in hives, I’m breaking out cold sweats and the OCD I thought…

Read Focused Marketing

A clever man by the name of Saul Bass once said that ‘design is thinking made visual’ and he was right

Of course he was right. He was probably the most successful graphic designer to ever work in the film industry. Bass created sequences and posters for a long list of…

Read Focused Marketing