We are more digitally connected than ever

by Pete Dillon, Marketing & Communications Consultant,  The world is more digitally connected than ever and consumers are bombarded every hour of the day with digital clutter. Life has become…

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Are five brains better than one?

by Pete Dillon, Marketing & Communications Consultant,  Whether it is for a new project or to replace an exiting employee, every time you need to recruit you can spend weeks…

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What’s the one thing in marketing keeping business owners awake at night?

by Kerri Eckart, CEO Recently, I read a comment about sleep deprivation. “Sleep deprivation is an illegal torture method outlawed by the Geneva Convention and international courts, but most of…

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Don’t be busy!

by Kasey Rainbow, Administration Assistant If I were to come into your workplace and ask the general question of “How are you?”, what do you think I would hear? Whilst…

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Stream It Like You Mean It

by Breanna Fenton, Marketing Coordinator From the drumbeats of our ancient ancestors to today’s unlimited streaming services, music is an integral part of the human experience. There is a song…

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Your Book, Your Story, Your Personal Brand

by Alison Triffett, Administration Assistant Personal branding is a part of life, whether you are aware of it or not – and it’s important! It’s something that needs to be…

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Building Your Online Community

by Kasey Rainbow, Administration Assistant Being heavily involved in marketing and social media, there is one sentence I hear more than any other – “how do I build my following?”….

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Mum’s Wise Words

by the Focused Marketing Team With Mother’s Day around the corner, we thought it would be the perfect opportunity to share some of the wisdom that only mums possess. Whether…

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Modern Marketing for Millenials

by Breanna Fenton, Marketing Cadet As a Millennial I can admit I spend a pretty large chunk of my time on my phone (an average of 4 hours and 27…

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Top 8 Tips For Developing Your Marketing Plan

We are often asked if there is a standard template to develop a marketing plan or what is the best template to use. When it comes to developing a marketing…

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Where Should I Focus My Marketing Budget?

You’ve heard it before, and we’ve said it before:  You have to spend money to make money. But one of the biggest struggles we see from our clients is figuring…

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Top 10 Marketing Tips That Won’t Blow Your Budget

They say you have to spend money to make money, and that’s certainly true of marketing. But if you’ve only got a small budget to market your business, these ideas…

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How Do You Really Know If Your Submission Is Worthy Of Winning?

by Kerri Eckart, CEO You’ve spent endless hours on your tender and with 24 hours until submission time, you believe you’ve given it all you’ve got. But have you? Take…

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The Three Biggest Mistakes People Make When Tendering

By Kerri Eckart There are several elements required to create a winning bid. Possibly the most important is getting your ducks in a row. By that I mean ensuring you…

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What Do You Mean I Need To Pay You, To Pay You?

by Kasey Rainbow, Administration Assistant Have you ever walked into a workshop expecting knowledge, tools and insights, only to walk out with a receipt and an empty bank balance? It…

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How To Create Winning Tenders

by Kerri Eckart, CEO Bidding and tendering can be a stressful process. While the rewards are significant, so too is the amount of work that goes into creating a winning…

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How To Utilise Word Of Mouth Marketing Online

How can you motivate your audience to do your marketing for you? Online word of mouth is a great way to share your product or service across the world with…

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How To Tell If Your Website Needs a Revamp?

We’ve all experienced that frustrating feeling of landing on a website and not being able to find the information we’re looking for. Maybe you’ve also experienced that other disappointment –…

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Why A Custom Photoshoot Is Worth The Effort and Cost?

by Farah Tapper, Lead Designer They say a picture is worth a thousand words. And they are right. There is no doubt imagery is one of the most important parts…

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5 Top Tips For Creating Memorable Business Cards

by Patrice Gibbons, Content & Project Manager Business cards create an instant impression. In one quick glance they convey more about your business than you probably realise. The design, the…

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Strong Foundations Are The Key To Your Marketing Success

Traditional marketing has always and still does play a very big role in your overall brand and business success. The spotlight for years has been on digital marketing, with many…

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Shut Up And Tell Me What You Mean

We’ve all experienced it. Being in the position of needing to engage a service provider but when browsing around, business offerings get a little confusing. For example, moving apartments is…

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The Difference Between Wants And Needs

Although people say things like ‘I really need a coffee’ and ‘I simply must have those shoes’, clearly these items are not needs. They are shameless wants. A need is…

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My Life As An Intern

The fast paced atmosphere that you breath in when you walk through Focused Marketing’s white door is extremely motivating. Watching the creative, passionate and highly skilled team ‘making it happen’…

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One Piece Of The Puzzle

Stressed. Fearful. Full of self-doubt. Unsure of my study choices. Questioning where I was in life. Just part of the emotional rollercoaster I experienced nearing completion of my Bachelor degree….

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Looking Back

We recently moved offices approximately 500m down the road to South Brisbane. It wasn’t a massive move but it did give us an opportunity to declutter ten years’ worth of…

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How I Became A Creative Director And Went Slightly Mad

There are few more rewarding careers than Creative Director. Thinking up a crazy idea, then watching it grow into a successful campaign is like giving birth to a genius child…

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I Don’t Have Time To Worry About My Mental Health… I Have A Business To Run!

My first reaction when I was asked to write a mental health blog was oooooooohh. Should I be writing what people want to hear or should I be writing the…

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3 Branding Rules You Should Never Break

I don’t know about you but I like to break the rules. As soon as I’m given a restriction I start thinking about how I can get out of it….

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Read Me Like A Book

I am a communicator by trade. It’s how I make a living. From morning until night, I’m consumed by a passion for telling stories through design. I love creating engaging…

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