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8 types of marketing videos
Is video marketing part of your B2B marketing strategy? From conveying brand identity to showcasing product functionality and engaging with audiences in real-time, we are seeing a diverse array of video formats that are highly effective in business marketing...
The importance of video marketing in 2024
Discover video marketing and how it could benefit you. “90% of marketers say video has helped them generate leads.” – Wyzowl Incorporating video into your digital marketing strategy and communications is highly effective in influencing, educating, and...
2024 marketing trends: 6 tips to maximise ROI
As we step into 2024, marketing trends continue to evolve at an exponential pace. With new technologies and shifting consumer behaviours, how can businesses stay ahead? In this article, we'll explore the latest marketing trends for 2024 and equip you with 6 actionable...
Google Chrome’s third-party cookie ban and the increasing pressure for brands to prioritise privacy
In a bid to preserve privacy, Google’s move to phase out third party cookies will essentially put an end to cookie-based advertising. This signifies a shift toward increased pressure for brands to protect data privacy.
Build a team of brand ambassadors
Build a team of brand ambassadors: Five simple ways to promote your business and inspire others to do the same When investing in business development, many brands fail to use the resources they've already got. To drive awareness and promote your brand in a highly...
Building a new website – website developer or marketing agency?
10 factors to consider when deciding who will build your website So, you need a new website. Maybe you’re considering hiring a web developer, or perhaps you're eager to invest in a full-service marketing agency. An online presence is non-negotiable for any business,...
Top 10 tips to celebrate 10 years of Canva
In honour of 10 years of everyone’s favourite accessible design platform, we’re sharing our top 10 tips and tricks for non-designers. Canva’s simplicity, affordability and ease of use makes it an excellent tool in the belt for business marketing. However, many...
Cultivating community – why the comment section is an underrated tool
Comments are often an afterthought when publishing on social media, but they’re an amazing tool to build engagement for both personal and business pages. Many social media users refer to comments to gauge others’ reactions. At times, the comments section can...
Contemplating the paradox: Why leaders often overlook the power of business marketing
Here are 6 misconceptions surrounding business marketing and our solutions for those reluctant to embrace it. The paradox of business-to-business (B2B) leaders not recognising the value of marketing in a world where marketing shapes everything is real and...