How Do You Really Know if Your Submission is Worthy of Winning?

by Kerri Eckart, CEO You’ve spent endless hours on your tender and with 24 hours until submission time, you believe you’ve given it all you’ve got. But have you? Take…

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The Three Biggest Mistakes People Make When Tendering

By Kerri Eckart There are several elements required to create a winning bid. Possibly the most important is getting your ducks in a row. By that I mean ensuring you…

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What do you mean I need to pay you, to pay you?

by Kasey Rainbow, Administration Assistant Have you ever walked into a workshop expecting knowledge, tools and insights, only to walk out with a receipt and an empty bank balance? It…

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How To Create Winning Tenders

by Kerri Eckart, CEO Bidding and tendering can be a stressful process. While the rewards are significant, so too is the amount of work that goes into creating a winning…

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How To Utilise Word Of Mouth Marketing Online

How can you motivate your audience to do your marketing for you? Online word of mouth is a great way to share your product or service across the world with…

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How To Tell If Your Website Needs a Revamp?

We’ve all experienced that frustrating feeling of landing on a website and not being able to find the information we’re looking for. Maybe you’ve also experienced that other disappointment –…

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Why A Custom Photoshoot Is Worth The Effort and Cost?

by Farah Tapper, Lead Designer They say a picture is worth a thousand words. And they are right. There is no doubt imagery is one of the most important parts…

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5 Top Tips For Creating Memorable Business Cards

by Patrice Gibbons, Content & Project Manager Business cards create an instant impression. In one quick glance they convey more about your business than you probably realise. The design, the…

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Strong Foundations Are The Key To Your Marketing Success

Traditional marketing has always and still does play a very big role in your overall brand and business success. The spotlight for years has been on digital marketing, with many…

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Shut Up And Tell Me What You Mean

We’ve all experienced it. Being in the position of needing to engage a service provider but when browsing around, business offerings get a little confusing. For example, moving apartments is…

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The Difference Between Wants And Needs

Although people say things like ‘I really need a coffee’ and ‘I simply must have those shoes’, clearly these items are not needs. They are shameless wants. A need is…

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My Life As An Intern

The fast paced atmosphere that you breath in when you walk through Focused Marketing’s white door is extremely motivating. Watching the creative, passionate and highly skilled team ‘making it happen’…

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One Piece Of The Puzzle

Stressed. Fearful. Full of self-doubt. Unsure of my study choices. Questioning where I was in life. Just part of the emotional rollercoaster I experienced nearing completion of my Bachelor degree….

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Looking Back

We recently moved offices approximately 500m down the road to South Brisbane. It wasn’t a massive move but it did give us an opportunity to declutter ten years’ worth of…

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How I Became A Creative Director And Went Slightly Mad

There are few more rewarding careers than Creative Director. Thinking up a crazy idea, then watching it grow into a successful campaign is like giving birth to a genius child…

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I Don’t Have Time To Worry About My Mental Health… I Have A Business To Run!

My first reaction when I was asked to write a mental health blog was oooooooohh. Should I be writing what people want to hear or should I be writing the…

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3 Branding Rules You Should Never Break

I don’t know about you but I like to break the rules. As soon as I’m given a restriction I start thinking about how I can get out of it….

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Read Me Like A Book

I am a communicator by trade. It’s how I make a living. From morning until night, I’m consumed by a passion for telling stories through design. I love creating engaging…

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Why Accountability Is Good For The Soul

As we develop as a team and improve the way we do business, accountability plays a huge role in determining whether we achieve success or not.But as we have been…

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Nominative Determinism

When I tell people my name is Stevie Smiles they don’t believe me. They think I made it up to sound cool, like Art Vandelay or Dr Octopus. When I…

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Writing Is Easy

I’m used to clients telling me how much they dislike writing. I see fear in their eyes as they describe the horror of creating a proposal, website copy or even…

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An Open Letter To Pantone

Hi Pantone. I just wanted to let you know that you’ve ruined my day. My face is covered in hives, I’m breaking out cold sweats and the OCD I thought…

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A Clever Man By The Name Of Saul Bass Once Said That ‘Design Is Thinking Made Visual’ And He Was Right

Of course he was right. He was probably the most successful graphic designer to ever work in the film industry. Bass created sequences and posters for a long list of…

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