We are often asked if there is a standard template to develop a marketing plan or what is the best template to use. When it comes to developing a marketing…

You’ve heard it before, and we’ve said it before:  You have to spend money to make money. But one of the biggest struggles we see from our clients is figuring…

They say you have to spend money to make money, and that’s certainly true of marketing. But if you’ve only got a small budget to market your business, these ideas…

by Kerri Eckart, CEO You’ve spent endless hours on your tender and with 24 hours until submission time, you believe you’ve given it all you’ve got. But have you? Take…

By Kerri Eckart There are several elements required to create a winning bid. Possibly the most important is getting your ducks in a row. By that I mean ensuring you…

by Kasey Rainbow, Administration Assistant Have you ever walked into a workshop expecting knowledge, tools and insights, only to walk out with a receipt and an empty bank balance? It…

by Kerri Eckart, CEO Bidding and tendering can be a stressful process. While the rewards are significant, so too is the amount of work that goes into creating a winning…

How can you motivate your audience to do your marketing for you? Online word of mouth is a great way to share your product or service across the world with…

We’ve all experienced that frustrating feeling of landing on a website and not being able to find the information we’re looking for. Maybe you’ve also experienced that other disappointment –…

by Farah Tapper, Lead Designer They say a picture is worth a thousand words. And they are right. There is no doubt imagery is one of the most important parts…

by Patrice Gibbons, Content & Project Manager Business cards create an instant impression. In one quick glance they convey more about your business than you probably realise. The design, the…

Traditional marketing has always and still does play a very big role in your overall brand and business success. The spotlight for years has been on digital marketing, with many…

We’ve all experienced it. Being in the position of needing to engage a service provider but when browsing around, business offerings get a little confusing. For example, moving apartments is…

Although people say things like ‘I really need a coffee’ and ‘I simply must have those shoes’, clearly these items are not needs. They are shameless wants. A need is…

The fast paced atmosphere that you breath in when you walk through Focused Marketing’s white door is extremely motivating. Watching the creative, passionate and highly skilled team ‘making it happen’…

Stressed. Fearful. Full of self-doubt. Unsure of my study choices. Questioning where I was in life. Just part of the emotional rollercoaster I experienced nearing completion of my Bachelor degree….

We recently moved offices approximately 500m down the road to South Brisbane. It wasn’t a massive move but it did give us an opportunity to declutter ten years’ worth of…

There are few more rewarding careers than Creative Director. Thinking up a crazy idea, then watching it grow into a successful campaign is like giving birth to a genius child…

My first reaction when I was asked to write a mental health blog was oooooooohh. Should I be writing what people want to hear or should I be writing the…

I don’t know about you but I like to break the rules. As soon as I’m given a restriction I start thinking about how I can get out of it….

I am a communicator by trade. It’s how I make a living. From morning until night, I’m consumed by a passion for telling stories through design. I love creating engaging…

As we develop as a team and improve the way we do business, accountability plays a huge role in determining whether we achieve success or not.But as we have been…

When I tell people my name is Stevie Smiles they don’t believe me. They think I made it up to sound cool, like Art Vandelay or Dr Octopus. When I…

I’m used to clients telling me how much they dislike writing. I see fear in their eyes as they describe the horror of creating a proposal, website copy or even…

Hi Pantone. I just wanted to let you know that you’ve ruined my day. My face is covered in hives, I’m breaking out cold sweats and the OCD I thought…

Of course he was right. He was probably the most successful graphic designer to ever work in the film industry. Bass created sequences and posters for a long list of…