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4 reasons you need brand guidelines
A clear and consistent visual identity is essential to the success of any thriving business. Your visual identity communicates your brand personality, sets you apart from competitors, makes your product or service recognisable, and establishes professionalism...
From brainstorm to brand: create a business name that works for you
Your business name is the first thing people will notice about your brand, and the foundation upon which your brand identity is built, so it's crucial to choose a name that makes a strong first impression. A great business name can help you: stand out from the...
5 B2B marketing trends to watch in 2023
Over the last month the team here at Focused Marketing have been discussing what we think is in store for 2023 on the B2B marketing front. With a risk of showing my age, as a Gen X I still think straightforward messaging and practical solutions will always stand you...
Brand image – why it matters more than you think
Brand image and brand identity are not one and the same thing. Brand image is the opinion customers form about your business and how it is perceived, it is more than the logo that identifies your business, product, or service. Us Australians might call it the “vibe”...
In the war for talent, an EVP is your weapon
Last month, global recruitment agency Hays reported the highest level of skill shortage in their 46 years of recruitment in their Australian FY 2022-23 Hays Salary Guide. They stated that “In such a market, the number one question we’re asked by employers is how to...
Turn business awards into gold
Are awards on your marketing radar? Many businesses produce amazing results for their customers, but not all get recognised for their efforts. Each year, a plethora of awards exist to recognise outstanding achievements for businesses in their respective categories, as...
The first step to stop butchering your brand
One of the easiest ways to maintain brand consistency is with quality templates. It’s not rocket science, but you’d be amazed at how many businesses either don’t do this or don’t do this well. Here at Focused Marketing, we will never stop advising our clients on the...
6 reasons to keep your CV updated
Why would you need a CV if you are not planning to change jobs? Your CV or resume is a necessary document when you are job hunting. It’s a summary of your employment history, skills, and qualifications, and should be up to date and ready at a moment’s notice. But what...
Digital accessibility is everyone’s responsibility
Over the coming months, we will be highlighting digital accessibility. From the Focused Marketing social channels, you can expect practical tips on how to make your brand experience more accessible. What is digital accessibility? It’s about being inclusive through...