5 B2B marketing trends to watch in 2023

by | Feb 6, 2023 | Content, Digital, Strategy

Over the last month the team here at Focused Marketing have been discussing what we think is in store for 2023 on the B2B marketing front. With a risk of showing my age, as a Gen X I still think straightforward messaging and practical solutions will always stand you...

Brand image – why it matters more than you think

by | Nov 21, 2022 | Strategy

Brand image and brand identity are not one and the same thing. Brand image is the opinion customers form about your business and how it is perceived, it is more than the logo that identifies your business, product, or service. Us Australians might call it the “vibe”...

In the war for talent, an EVP is your weapon

by | Nov 2, 2022 | Strategy

Last month, global recruitment agency Hays reported the highest level of skill shortage in their 46 years of recruitment in their Australian FY 2022-23 Hays Salary Guide. They stated that “In such a market, the number one question we’re asked by employers is how to...

Turn business awards into gold

by | Oct 4, 2022 | Strategy, Tenders

Are awards on your marketing radar? Many businesses produce amazing results for their customers, but not all get recognised for their efforts. Each year, a plethora of awards exist to recognise outstanding achievements for businesses in their respective categories, as...