Keen to know more? Find free resources here.
We have the knowledge and we’re happy to share, because we believe everyone deserves to succeed in business – and marketing helps you get there.
Our practical tips and online webinars will give you the confidence to start improving your communications, marketing and tenders. So, please enjoy our free resources below, or if you’re not sure where to start, order a website review or call us today to see how we can assist you.
FREE WEBINAR: Finding your brand focus
This professional branding and marketing session from Caitlin provides you with guidance and tips on how to position your brand and stand out from the crowd.
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Read our recent blog post
Brands are attempting to appeal to ad-averse young consumers by ditching their branding. Our new blog explores the “unbranded” trend in advertising.
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Focused Marketing Newsletter
We’re always ready to share our knowledge to help businesses big and small with their marketing. If you missed our latest edition you can catch up here.
Free Tender Webinars available
Ever wanted to discover the winning formula for tenders? We’ve won contracts for some of the largest companies in Australia, learn how we do it here.
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Free Marketing Webinars
Our free professional communication and marketing webinars provide you with practical tips on business branding, communications and much more.
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Personalised Website review
Receive a personalised website review with a recommended action plan on how to improve your user experience, increase leads and conversion.
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Our blog
12 days of Christmas to set you up for success in 2021
Feel like you’ve been in fight or flight mode all year? We get it! The good news is it's not too late for you to end the year on a positive career/business note. Follow our 12 Days of Christmas...
Running a business is often more trick than treat – 3 haunting mistakes to avoid
Owning a small business is pretty scary stuff, even prior to the woes of 2020. This Halloween, we investigate the frightening risks small to medium businesses have been facing over the years and how...
The ghosts of campaigns past
There’s only one thing better than ogling at big brand marketing campaigns – ogling at THEMED big brand marketing campaigns! In the spirit of spooky season, we’ve rounded up some of our favourite...
2020/21 Federal Budget – business winners
Overnight, the Australian Government delivered what has been deemed the ‘coronavirus budget’, the plan to salvage our economy from the trauma that was 2020. With a strong emphasis on job creation,...
3 tips for new businesses to endure economic downturns
I started Focused Marketing equipped with extensive experience in tender writing and marketing gained while living in London and Sydney. What I wasn’t experienced in, was navigating the ebb and flow...
Birthdays and brand ownership
This month we gave our vocal cords a work-out as we serenaded ourselves with the world’s most famous song, “Happy Birthday”, as we rung in our 14th year. Little did we realise, we narrowly skipped a...
Where have all the words gone?
Is it just me or does it feel like words are disappearing from the web and our lives? Not only are we favouring social media that’s heavy on visuals, like Instagram and Pinterest, even social media...
The New Normal
‘The New Normal’, ‘These Unprecedented Times’, ‘Pandemic’; you know the ones. It’s those same few phrases that manage to pop up in every single conversation, completely taking over the global...
April newsletter: Focus on Easter
In the current climate, it’s easy to forget celebrating Easter. So from our family to yours, have a safe, happy and healthy Easter. Just in case you did forget, here are some fun ideas to help you...
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