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Read our latest blogs
8 simple ways to improve your search engine optimisation (SEO) in 2023
Increase organic traffic to your website through search engine optimisation Did you know… 68% of online experiences begin with a search engine (BrightEdge) So, search engine optimisation is...
4 reasons you need brand guidelines
A clear and consistent visual identity is essential to the success of any thriving business. Your visual identity communicates your brand personality, sets you apart from competitors, makes...
From brainstorm to brand: create a business name that works for you
Your business name is the first thing people will notice about your brand, and the foundation upon which your brand identity is built, so it's crucial to choose a name that makes a strong first...
5 B2B marketing trends to watch in 2023
Over the last month the team here at Focused Marketing have been discussing what we think is in store for 2023 on the B2B marketing front. With a risk of showing my age, as a Gen X I still think...
Brand image – why it matters more than you think
Brand image and brand identity are not one and the same thing. Brand image is the opinion customers form about your business and how it is perceived, it is more than the logo that identifies your...
In the war for talent, an EVP is your weapon
Last month, global recruitment agency Hays reported the highest level of skill shortage in their 46 years of recruitment in their Australian FY 2022-23 Hays Salary Guide. They stated that “In such a...
Turn business awards into gold
Are awards on your marketing radar? Many businesses produce amazing results for their customers, but not all get recognised for their efforts. Each year, a plethora of awards exist to recognise...
The first step to stop butchering your brand
One of the easiest ways to maintain brand consistency is with quality templates. It’s not rocket science, but you’d be amazed at how many businesses either don’t do this or don’t do this well. Here...
6 reasons to keep your CV updated
Why would you need a CV if you are not planning to change jobs? Your CV or resume is a necessary document when you are job hunting. It’s a summary of your employment history, skills, and...
Digital accessibility is everyone’s responsibility
Over the coming months, we will be highlighting digital accessibility. From the Focused Marketing social channels, you can expect practical tips on how to make your brand experience more accessible....
What happens in a brand discovery workshop?
Ever wondered what happens in a brand discovery workshop? Will they make me sit on beanbags? Is it a collaboration of minds along with fun, creativity and discovery? What will I learn? If we start...
Our top tips for a better RFP response
Over the last few months, we’ve been sharing tips on how to create your best RFP response. Putting a proposal together is an essential step to winning work. It is a time-consuming and...
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