![FMColouredSquares_NewColours_2020_RGB Focused Marketing - Coloured Squares](https://www.focusedmarketing.com.au/wp-content/uploads/2023/06/FMColouredSquares_NewColours_2020_RGB.png)
Keen to know more?
Find free resources here.
We have the knowledge and we’re happy to share, because we believe everyone deserves to succeed in business – and marketing helps you get there.
Our practical tips and online webinars will give you the confidence to start improving your communications, marketing and tenders. So, please enjoy our free resources below, or if you’re not sure where to start, order a website review or call us today to see how we can assist you.
Read our latest blogs
Contemplating the paradox: Why leaders often overlook the power of business marketing
Here are 6 misconceptions surrounding business marketing and our solutions for those reluctant to embrace it. The paradox of business-to-business (B2B) leaders not recognising the value of...
8 key marketing strategies to grow your business in tourism, leading up to the Brisbane 2032 Olympics
Discover how you can leverage Tourism and Events Queensland’s (TEQ) recently launched strategy: Towards Tourism 2032. As the Olympic torch tracks its way to Brissy for the 2032 Games, how...
Barbie Movie Marketing Masterclass: 6 lessons we can leverage from this year’s biggest marketing campaign
Amplify your marketing strategy with these simple yet effective marketing tactics from the Barbie movie campaign. Barbie is officially the biggest movie of the year, bringing in a staggering $162m...
Happy NAIDOC Week! 5 ways to celebrate First Nations creativity in Meanjin (Brisbane)
This NAIDOC Week, we’re celebrating the history, culture, and storytelling of Aboriginal and Torres Strait Islander creatives. This year's theme “For Our Elders” acknowledges that ‘across...
Your new colleague is here to stay – avoid these common ChatGPT mistakes for better collaboration
ChatGPT is an amazing tool if used correctly ChatGPT is everywhere we turn. Schools, universities, workplaces, your neighbour, are freaking out about what its rapid progress will mean. It can be an...
3 insights from The Design Conference every business can embrace
We share the most impactful design themes featured at The Design Conference 2023 in Brisbane, Australia After attending The Design Conference this month for the second consecutive year, I’m...
Dogs in the office? Meet our Focused furry friends
Create a pet inclusive workplace: Our 5 benefits of having dogs in the office Did you know … More than two-thirds of Australian households now own a pet, with dogs accounting for 48% of...
8 simple ways to improve your search engine optimisation (SEO) in 2023
Increase organic traffic to your website through search engine optimisation Did you know… 68% of online experiences begin with a search engine (BrightEdge) So, search engine optimisation is...
4 reasons you need brand guidelines
A clear and consistent visual identity is essential to the success of any thriving business. Your visual identity communicates your brand personality, sets you apart from competitors, makes...
From brainstorm to brand: create a business name that works for you
Your business name is the first thing people will notice about your brand, and the foundation upon which your brand identity is built, so it's crucial to choose a name that makes a strong first...
5 B2B marketing trends to watch in 2023
Over the last month the team here at Focused Marketing have been discussing what we think is in store for 2023 on the B2B marketing front. With a risk of showing my age, as a Gen X I still think...
Brand image – why it matters more than you think
Brand image and brand identity are not one and the same thing. Brand image is the opinion customers form about your business and how it is perceived, it is more than the logo that identifies your...
More marketing resources
Webinars
Our free professional communication and marketing webinars provide you with practical tips on business branding, communications and much more.
WATCH NOW
Focused Newsletter
We’re always ready to share our knowledge to help businesses big and small with their marketing. If you missed our latest edition you can catch up here.